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Shaving Preparations: Trends and Insights into the Global Market in 2024
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According to The Business Research Company's, The shaving preparations market size has grown rapidly in recent years. It will grow from $0.98 billion in 2023 to $1.09 billion in 2024 at a compound annual growth rate (CAGR) of 11.4%. The growth in the historic period can be attributed to changing grooming trends, razor and blade innovation, consumer education, health and hygiene.
The shaving preparations market size is expected to see rapid growth in the next few years. It will grow to $1.67 billion in 2028 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to growth in men's grooming, natural and organic products, e-commerce and dtc sales, customization and personalization. Major trends in the forecast period include gender-neutral products, sustainable packaging, multi-functional products, shaving subscription services.
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Market Drivers and Trends:
The increasing adoption of self-grooming and personal care products is driving the shaving preparations market. Through advertisements and social media blogs, men and women are well aware of how to get rid of body hair and use hair removal products extensively. In addition, the introduction of sensitive razors and shaving creams that are more economical, cause less irritation, soften the beard, make the skin smooth and moisturized, and help reduce cuts while shaving. For instance, according to the estimation based on the data by U.S. Census Bureau, a principal agency of the US Federal Statistical System and Simmons National Consumer Survey (NHCS), a provider of insights on the American consumer, in the USA, in 2020, 2.2 million Americans used shaving cream or gel 14 or more times a week.
The launch of facial shaving cream for women is a key trend gaining popularity in the shaving preparations market. Women are using facial shaving cream to minimize the appearance of hair over time. For example, in March 2022, Skinny Confidential, a US based provider of facial beauty tools and beauty products, launched The Hot Shave Cream facial shaving cream for women. The buttery cream was formulated with a blend of nourishing and hydrating ingredients to soothe and smooth the skin. In addition, the brand has paired the shaving cream with The Hot Shave Razor. It is a refillable razor designed to gently remove unwanted facial hair and peach fuzz.
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Major Key Players of the Market:
Procter & Gamble Company, L'Oréal SA, Gillette Company, Johnson & Johnson, Colgate-Palmolive Company, Energizer Holdings Inc., Godrej & Boyce Mfg. Co. Ltd., Beiersdorf AG, Unilever plc, Perio Inc., Super-Max Limited, Taylor of Old Bond Street, Ahava Dead Sea Laboratories Limited, VI-John Group, Avon Products Inc., Shiseido Company Limited, Estee Lauder Companies Inc., Biotherm International, Pierre Fabre Dermo-Cosmetique USA Inc., Mary Kay Inc., Roger & Gallet SA, Bulldog Skincare Limited, Lush Fresh Handmade Cosmetics, Acqua di Parma, Crown Shaving Co., Triumph & Disaster Limited, Anthony Brands LLC., The Art of Shaving LLC., Baxter of California, Bluebeard's Revenge, Caswell-Massey, Dollar Shave Club Inc., Beauty Planet AB
Shaving Preparations Market 2024 Key Insights:
• The shaving preparations market size is expected to see rapid growth in the next few years. It will grow to $1.67 billion in 2028 at a compound annual growth rate (CAGR) of 11.3%.
• Rising Demand For Self-Grooming Products Drives The Shaving Preparations Market
• Facial Shaving Cream For Women Gains Momentum In Shaving Preparations Market
• Asia-Pacific was the largest region in the shaving preparations market in 2023
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