Press release
GORDON PWC Announces Groundbreaking Tequila Cask Investment Opportunities
About GORDON PWCGORDON Private Whiskey Clients (GORDON PWC), co-founded by Marc Mouannes, is proud to introduce an innovative addition to its investment portfolio-tequila cask investments. By offering public investors the opportunity to invest in premium tequila casks, GORDON PWC becomes the first company to bring this unique investment class to the forefront.
The Growth of the Tequila Market
The global tequila market is experiencing robust growth, fueled by increasing consumer demand for premium and aged spirits. Recent industry reports project the market to exceed $16 billion by 2025, with a compound annual growth rate (CAGR) of nearly 6%. This growth is driven by expanding international interest in tequila, particularly in high-quality aged varieties that appeal to investors seeking stable, long-term returns.
The premiumisation trend within the tequila market is undeniable, with a surge in demand for high-end, artisanal tequilas. Consumers are now gravitating toward more sophisticated options, driven by both a refined palate and celebrity endorsements, positioning tequila alongside other premium spirits like whiskey and rum.
The Investment Process
Acquiring Blanco Tequila
The initial step in tequila cask investment is the acquisition of blanco tequila. Blanco (also known as silver or plata) is an unaged form of tequila, typically bottled immediately after distillation. While clear in appearance, blanco tequila lacks the depth of flavor developed through aging, making it the foundation for maturation into more valuable aged tequilas.
Maturation: Aging Tequila for Maximum Return
To elevate the value of tequila, it must undergo aging. Depending on the duration, tequila can be classified as reposado (aged 2 months to 1 year), añejo (aged 1 to 3 years), or extra añejo (aged over 3 years). Tequilas aged longer generally command higher market prices due to their smoother, more complex flavor profiles. With GORDON PWC, investors typically exit the market after three years, when the tequila reaches the coveted extra añejo classification. Based on current market trends, investors can expect an estimated return on investment (ROI) of approximately 13% annually.
Cask Liquidation & Resale
GORDON PWC maintains an extensive network of buyers, including collectors, distributors, and premium retailers, ensuring that each cask is placed in the optimal market. Our exit strategy not only includes direct cask liquidation but also opens doors for secondary market sales. As the demand for premium aged tequila continues to rise, we ensure that our investors are well-positioned to maximize profit potential by capitalizing on favorable market conditions. For those who prefer a longer holding period, the flexibility to sell at the right time ensures strategic decision-making is always an option.
Insurance and Storage in Bonded Warehouses
The secure storage and insurance of tequila casks are paramount in protecting this valuable investment. Tequila must be stored in regulated, climate-controlled bonded warehouses to ensure safety and compliance with local regulations. GORDON PWC ensures that each cask is properly insured and stored, mitigating risks of loss, theft, or damage.
The Role of the Tequila Regulatory Council (CRT)
The Tequila Regulatory Council (CRT) plays a critical role in the production and regulation of tequila in Mexico. As a governing body, the CRT ensures the authenticity and quality of tequila, providing transparency and trust in the investment process for both producers and investors alike.
Insights from Marc Mouannes - Co-Founder & CFO of GORDON PWC
Marc Mouannes, co-founder and CFO of GORDON PWC, shared, "By expanding into tequila cask investments, we are not only diversifying our clients' portfolios but also tapping into a fast-growing market with significant long-term potential. Our goal is to offer unique, tangible assets that provide both stability and impressive returns, setting our clients up for financial success beyond traditional investments."
Name of the company: GORDON Private Whiskey Clients
Full Postal Address: Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E
Detailed contact informations: invest@gordonpwc.com
Founded by industry experts with deep knowledge of whiskey and spirit investments, GORDON PWC specializes in providing high-value investment opportunities, focusing on liquid assets such as premium cask whiskey and, now, tequila. The firm is committed to ensuring its clients receive unparalleled expertise, guidance, and access to exclusive, high-growth assets.
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