Umdoko Internet Revolutionises SA's Event Management with Amusema

The Ultimate Solution for Seamless Event Planning and Execution
Johannesburg - November 4, 2024 - South Africa's vibrant events industry is about to undergo a groundbreaking transformation with the launch of Amusema, an innovative platform designed to simplify and secure the way events are managed. Developed by Shakes Mkhonza, a leader in the tech and event management sectors, Amusema offers cutting-edge solutions for organisers facing ticketing, security, and efficiency challenges.
Amusema, a subsidiary of Umdoko Internet, is a cloud-native event management platform built on Amazon Web Services, offering event organisers a seamless and user-friendly experience. The platform features colour-coded tickets, personalised microsites, and wristband scanning technology that can be managed directly from smartphones. This smart integration allows event planners to streamline ticketing, improve event security, and enhance the guest experience-all in one place.
"Amusema isn't just about organising events, it's about making the entire process seamless and secure. Our platform addresses key pain points in the South African event industry, from inefficient ticketing systems to the rising concern over event-related fraud," says founder Shakes Mkhonza.
South Africa's events sector is on the rise, with growth expected to surpass 5.10% CAGR by 2029. With more festivals, concerts, and gatherings popping up across the country, the demand for reliable and secure event management systems has never been higher. However, this growth comes with challenges-event organisers struggle to maintain efficiency while managing large crowds and preventing security breaches. This is where Amusema steps in.
By integrating advanced encryption, biometric verification, and a zero-trust security model, Amusema ensures every event is both enjoyable and secure.
"True security in events is not just a precaution-it's a commitment to excellence. With Amusema, we make sure that commitment is realised," says Mkhonza.
Mkhonza, a trailblazer from Soweto, has a passion for both technology and events that is deeply rooted in his upbringing. Raised in the vibrant neighbourhood of Mofolo, his journey is one of inspiration and determination. His fascination with technology began at an early age, sparked by his father's work at Olivetti, where the click-clack of typewriters ignited a lifelong love for innovation and problem-solving.
"My early exposure to technology through my father's work with typewriters and my subsequent experiences in the event space have fueled my passion for creating solutions that truly make a difference," says Shakes.
Mkhonza pursued Information Technology at the University of Johannesburg, where he graduated with a National Diploma in 1999. His early career began with IBM, where his exposure to tech further solidified his ambitions. Yet, it was his love for music and event hosting that pushed him to explore the events industry more deeply.
In the early 2000s, Mkhonza founded Amuse Africa, an initiative focused on South Africa's hip-hop music scene. This experience highlighted a gap in the event management space, particularly around ticketing inefficiencies, leading to the development of Amusema.
"My time with Amuse Africa showed me that better event management solutions were essential, which is why I poured my passion and expertise into Amusema," explains Mkhonza.
As Amusema prepares to expand its footprint across South Africa, Mkhonza remains focused on supporting local event organisers by providing them with innovative tools and valuable insights. His mission is clear: to elevate the overall event experience by addressing the core challenges that organisers face today.
"Our vision with Amusema is simple: we want to help event organisers succeed by giving them access to tools that not only simplify their work but also enhance the entire event experience for their guests," says Shakes Mkhonza. "We're here to make sure that security concerns don't stand in the way of creating memorable, successful events."
Amusema is positioned to make a lasting impact on South Africa's event industry, offering a future where events are more efficient, secure, and enjoyable for everyone involved.

Umdoko Internet
5th St, Sandhurst, Sandton, 2196

For PR enquiries contact:
Name: Silindokuhle Shabangu
Email: silindokuhle@rallincamedia.com
Contact Number: +27 61 424 8397

Name: Ancillar Nombewu
Email: ancillar@rallincamedia.com
Contact Number: +27 67 039 0155

About Amusema:
Amusema is a revolutionary event management platform that combines cutting-edge technology with user-friendly design to streamline and secure events of all sizes. From ticketing to security, Amusema is setting a new standard in South Africa's events industry, empowering organisers with the tools they need to create exceptional experiences. Visit www.amusema.com for more.

This release was published on openPR.