Grass Protein Market Demand is Increasing Rapidly in Recent Years

According to Precision Business Insights (PBI), the latest report, the market value of the Grass Protein Market size was valued at USD 128.7 million in 2023 and is projected to grow at a CAGR of 5.6% from 2024 to 2030. The primary factors that drive the market are the growing awareness about the importance of grass protein and its antioxidant factors, rising health and fitness consciousness, and increasing demand food alternatives for more protein consumption in the market.

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The grass protein market is segmented based on products, flavors distribution channel and geography.
Based on the product type, the market is segmented into the following:
• Powder
• Shakes & Drinks
• Protein Bar
• Others

Based on the flavors, the market is segmented into the following:
• Chocolate
• Vanilla
• Others

Based on the distribution channel, the market is segmented into the following:
• Retail Store
• Hypermarket/ Supermarket
• E-Commerce
• Others

Based on product type, bifocal holds the highest market share. The major factor for the rise of this segment is that the use of shakes and drinks eradicates the pungent smell of antioxidant grass, and the manufacturer introduces in the many flavors to consume smoothly. The numerous benefits of grass protein in pharmaceuticals and also in the food and beverages industry, grass proteins are a high source of antioxidants which help in cardiovascular diseases and lowering of cholesterol levels, these advantages of grass protein in the growing increase in the consumption in healthcare sector is the major factor accounted for the market growth. These factors can drive the global Grass Protein Market growth.

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Based on the region, the market is segmented into the following:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Asia Pacific region is expected to grow significantly in the global Grass Protein Market size over the forecast period, it is predicted to steady growth due to a lack of awareness of the products and advantages of grass protein. China. India and Japan are the emerging markets for the grass protein market.

Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players:
The global grass protein market further reveals that the key players are implementing strategies such as the extension of product collection through research and development activities, product launches, acquisitions, mergers, and strategic alliances to improve their market position and strengthen the market revenue share.

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Key players in the grass protein market report are ProMix Nutrition, NutraBio Labs, Swanson Health Products, Glanbia Ingredients Ireland, BodyUprising Enterprises, Antler Farms, True Nutrition, Naked Nutrition, Mirrabooka Protein, and NOW Foods

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This release was published on openPR.