Press release
Sweeter and Plant Based Foods Association Launch Exclusive Plant-Based Tasting Experience
Sweeter, a leading experiential marketing agency based in New York City, has partnered with the Plant Based Foods Association (PBFA) to present an exclusive plant-based culinary event at the Jacob Javits Center and Bryant Park. This unique experience showcased PBFA's mission to promote sustainable, plant-based foods, featuring an innovative menu curated by renowned Chef Nina Curtis at the heart of New York City.Sweeter managed every aspect of the event, starting with scouting and securing permits for both venues. The selection of Jacob Javits Center and Bryant Park provided optimal, high-traffic locations to engage a large and diverse audience. Over the course of the event, more than 2,000 guests were served directly from one of Sweeter's branded food trucks, allowing attendees to sample a variety of plant-based dishes at no cost. This immersive experience enabled guests to explore the world of plant-based cuisine in a vibrant and interactive atmosphere.
At the core of the event's success was a custom menu designed by Chef Curtis, an expert in plant-based culinary arts. Chef Curtis created five exclusive dishes that exemplified her dedication to sustainability and flavor innovation. To support her culinary vision, Sweeter sourced premium ingredients, complemented by donations from 12 brands represented by PBFA. This commitment to quality ensured that each dish provided a memorable experience, highlighting the versatility of plant-based foods.
To efficiently manage the high volume of guests, Sweeter established a dedicated prep kitchen and assembled a team of chefs to assist Chef Curtis. This setup facilitated smooth service and top-notch food preparation throughout the event, allowing Chef Curtis to bring her unique creations to life with precision. Each dish was served in custom-printed packaging, enhancing PBFA's brand presence and reinforcing the event's focus on environmentally friendly practices.
In addition to the custom packaging, Sweeter designed and displayed informative signage throughout both venues. This signage detailed each dish's ingredients, outlined the benefits of plant-based foods, and shared insights into PBFA's mission. Guests were able to engage with the culinary offerings while connecting with PBFA's broader goals.
Sweeter's involvement in the event spanned from concept to execution, managing all logistical elements to ensure a seamless and memorable experience for attendees. From coordinating venue permits and setup to overseeing kitchen operations and guest flow, Sweeter's comprehensive approach brought PBFA's vision to life. This event showcased Sweeter's ability to transform brand values into impactful, real-world experiences that resonate with audiences.
About Sweeter
Sweeter is a New York City-based leader in experiential marketing, specializing in innovative activations that foster lasting connections between brands and consumers. Renowned for their creative strategies and impeccable execution, Sweeter sets the standard for branded food trucks and mobile experiences.
Media Contact
Company Name: We Are Sweeter
Contact Person: Kim Healing
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=sweeter-and-plant-based-foods-association-launch-exclusive-plantbased-tasting-experience]
Phone: (212) 888-6633
Address:685 1st Ave.
City: New York
State: NY
Country: United States
Website: http://www.wearesweeter.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Sweeter and Plant Based Foods Association Launch Exclusive Plant-Based Tasting Experience here
News-ID: 3722061 • Views: …
More Releases from ABNewswire

Feature-Rich Springfield Armory SA-35 Reviewed by The Armory Life
Firearms expert Rob Garret, a 38-year law enforcement veteran and FBI firearms instructor, tears down the Springfield Armory SA-35 pistol to reveal its internal workings before putting it through a series of tests on the shooting range.
GENESEO, ILL. - Oct 22, 2025 - The Armory Life , the premier destination for firearms news, reviews, and lifestyle content, is excited to announce an in-depth review of the Springfield Armory SA-35, offering…

Lotus MD Longevity & Wellness Enhances Aesthetic and Regenerative Services acros …
Founded and directed by Dr. Sanghera, Lotus MD Longevity & Wellness in Roseville, CA is redefining aesthetic care in the region by combining evidence-based medicine with artistic precision.
Lotus MD Longevity & Wellness, a leading aesthetics and wellness clinic based in Roseville, California, has announced the expansion of its premier regenerative and cosmetic services, offering Microneedling (Standard, PRP, and Exosomes), Botox, and PRP Hair Restoration to residents throughout Roseville, Granite Bay,…

Cazbah and Preferred Abrasives Achieve Sustained Online Growth Through Long-Term …
FARMINGTON, N.Y. - October 22, 2025 - Cazbah, a full-service digital marketing firm specializing in small to mid-sized manufacturers, has announced the publication of a case study diving into the continued success [https://www.cazbah.net/case-studies/preferred-abrasives-case-study/] of their long-term partnership with Preferred Abrasives, a trusted industrial supplier of sanding discs, belts, flap wheels, and specialty abrasives.
Through a focused digital marketing strategy built on SEO, web design, and customer engagement, the partnership has helped…

PlumbingPro Highlights Seasonal Plumbing Maintenance Tips to Avoid Emergencies Y …
As changing seasons bring new weather patterns and shifting household demands, PlumbingPro is encouraging property owners to make plumbing maintenance a priority all year long.
Proactive care helps prevent costly emergencies, extends the life of plumbing systems, and ensures consistent comfort for homes and businesses.
Plumbing systems [https://plumbingpro.pro/plumbing-services/] face different stressors throughout the year - from heavy water heater use during colder months to increased outdoor water demand in the summer. Seasonal…
More Releases for Sweeter
Sweeter Brings Blank Street Coffee's Salted Pistachio Matcha Affogatos to Hudson …
Sweeter, a New York City-based brand activation company, partnered with Blank Street Coffee to execute an immersive summer campaign celebrating the brand's ice cream-themed matcha offerings.
Sweeter, a New York City-based brand activation company, partnered with Blank Street Coffee to execute an immersive summer campaign celebrating the brand's ice cream-themed matcha offerings. The invite-only activation took place over two days in early August at Pier 45 in Hudson River Park, where…
Sweeter Launches a One-of-a-Kind Vintage Citroen for Experiential Marketing
Sweeter, a leader in experiential marketing, is redefining brand engagement with the launch of its Vintage Citroen HY Van, an exclusive and customizable platform designed to deliver immersive brand activations.
Sweeter, a leader in experiential marketing, is redefining brand engagement with the launch of its Vintage Citroen HY Van, an exclusive and customizable platform designed to deliver immersive brand activations. By merging classic European charm with modern functionality, this striking Citroen…
Sweeter Launches Branded Airstream Trailers for Mobile Marketing Activations
Experiential marketing agency Sweeter has unveiled its latest innovation in mobile brand activations-custom Airstream trailers [https://www.wearesweeter.com/what-we-do/branded-airstream-trailers/] designed to elevate marketing campaigns with their iconic, polished aluminum finish and immersive experiences. These Airstream pop-up units transform ordinary promotions into unforgettable, shareable moments for consumers, helping brands create lasting impressions in a crowded marketplace.
A leader in experiential marketing, Sweeter is leveraging the instant "WOW factor" of Airstream trailers to help brands stand…
Sweeter Amplifies Brand Presence at Major Events with Tailored Strategies
Sweeter is an experiential marketing company that works with brands and their agencies to amplify the brand's message through the use of FOOD TRUCKS and our OTHER PROMOTIONAL VEHICLES (or with no wheels at all) delivering one-of-a-kind, must-stop, had-to-be-there experiences.
In the competitive arena of high-profile events, having a partner like Sweeter can be the difference between blending in and standing out. Known for its pioneering spirit in experiential marketing, Sweeter…
Sweeter Elevates Experiential Marketing with Comprehensive Suite of Services
New York City, NY, USA - April 24, 2024 - Sweeter, a pioneering force in the experiential marketing industry, also provides an expansive array of services designed to offer brands and their agencies unparalleled opportunities for engagement and innovation. Beyond its reputation for creating memorable brand experiences, Sweeter now underscores its position as a full-service agency equipped with a broad spectrum of resources and capabilities, seamlessly producing B2B/B2C brand activations…
Sweeter Unveils New Experiential Vehicles for Unique Brand Engagements in 2024
Sweeter, the forefront innovator in mobile experiential marketing solutions, is excited to introduce four new experiential vehicles to its prestigious fleet, marking a significant leap forward in brand engagement opportunities for 2024. Headquartered in New York City, Sweeter's latest expansion highlights its unwavering commitment to providing extraordinary and innovative marketing platforms that distinguish brands in the competitive marketplace.
Sweeter's new additions are tailored to captivate and engage audiences like never before:
Glass…