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Live IP Broadcasting Equipment Market- Highlights By Type And End Users, Phenomenal Growth Forecast Till 2030

11-06-2024 02:25 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Premium Market Insights

The Live IP Broadcasting Equipment Market size is expected to grow from US$ 1.08 billion in 2022 to US$ 3.25 billion by 2030; it is estimated to record a CAGR of 14.7% from 2022 to 2030.

Media & entertainment is one of the rapidly growing industries globally and the key end user of live IP broadcast equipment. As per the India Brand Equity Foundation (IBEF), the media & entertainment industry demand is anticipated to reach US$ 900 million by 2025. According to the International Trade Administration, in 2020, the US Media and Entertainment (M&E) industry stood at US$ 660 billion (of the US$ 2 trillion worldwide market). Further, IP has sparked a revolution across the overall content broadcasting and production value chain, enabling new ways of creating, contributing, and distributing content. Therefore, the rise in the IP and media & entertainment industries drives the live IP broadcasting equipment market growth.

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Analysis of the Top Market Players:

1. Belden Inc
2. Cisco Systems Inc
3. Evertz Technologies Ltd
4. EVS Broadcast Equipment SA
5. Sony Group Corp
6. Grass Valley Canada
7. Harmonic Inc
8. ROSS VIDEO LTD
9. Imagine Communications
10. AJA Video Systems Inc

In this report, the market has been segmented on the basis of:

Product Type (Routers and Switches, Transmitter And Gap Fillers, Encoders And Converter, Video Servers, Antennas, Amplifiers, Modulators and Repeaters, and Others)
Application (Broadcast Production Centers, Broadcast Stadiums, and Outside Broadcast Vans)
Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South America)

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The increasing demand for affordable and flexible solutions for applications such as remote contribution, live streaming, IP-based production, and AV-over-IP strengthens the live IP broadcasting equipment market outlook. The rising demand for ultra-high definition (UHD) content and the alteration to cloud-based products, solutions, apps, and open architecture drives the live IP broadcasting equipment market expansion. Additionally, investments in high-speed broadband infrastructure, demand for multi-screen video consumption, and developments in over-the-top (OTT) services and content add to the live IP broadcasting equipment market growth.

In May 2022, Sony Sports Network announced in India Roland-Garros 2022, the second grand slam event, to be aired in four regional languages for live broadcast. The tournament can be streamed on Sony Sports Network's on-demand OTT platform SonyLIV. In mid-March 2020, Google reported a 300-500% increase in searches for live-streaming platforms. Furthermore, data from YouTube revealed that watch time for live streams had increased by 250%. Therefore, increasing initiatives by content providers for live streaming and immense popularity among audiences are factors to further drive the live IP broadcasting equipment market growth.

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