Fruit and Vegetable Powder Market Poised for Robust Growth, Valued at US$ 42.9 Billion in 2022, Expected to Reach US$ 73.7 Billion by 2032

The global fruit and vegetable powder market is on a strong growth trajectory, valued at US$ 42.9 billion in 2022 and expected to reach US$ 73.7 billion by 2032, registering a compound annual growth rate (CAGR) of 5.6%. This growth is driven by a range of factors, including increasing health awareness, rising demand for vegan products, and the growing adoption of fruit and vegetable powders in various applications across the food, beverage, and supplement sectors.

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In 2021, fruit and vegetable powders accounted for 25% to 35% of the global fruit and vegetable extract market value. This is indicative of the significant role these powders are playing in the global food industry. Over the years, the utilization of fruit and vegetable powders has expanded beyond their initial niche use, finding applications in food flavoring, nutritional supplements, and as convenient solutions for boosting the mineral and vitamin content of food products.

Key Drivers of Market Growth
1. Increased Demand for Vegan Products
As consumer preferences shift toward plant-based diets, the demand for vegan food products has surged. Fruit and vegetable powders, known for their high nutritional value and natural origins, are increasingly being used in vegan food formulations, further driving the market's growth.

2. Rising Health Consciousness
With growing concerns over the nutritional content of food, consumers are increasingly seeking products that contribute to a balanced diet. Fruit and vegetable powders, being rich in vitamins, minerals, and antioxidants, are gaining popularity as convenient and nutrient-dense alternatives to fresh produce. This shift toward health-conscious eating is accelerating market demand.

3. Convenience and Waste Reduction
Fruit and vegetable powders offer a convenient way to include more fruits and vegetables in the diet without the issues of spoilage and storage associated with fresh produce. Furthermore, powdered versions allow manufacturers to repurpose raw produce that may otherwise go to waste, aligning with the growing trend of sustainability in the food industry. These factors are contributing to the increasing demand for fruit and vegetable powders in processed and packaged foods.

Optimistic Growth Trends in the Foodservice Sector
The foodservice industry, particularly in the HoReCa (hotels, restaurants, and cafeterias) sector, has seen a significant rise in the use of fruit and vegetable powders. These powders are favored for their long shelf life, ease of handling, and the ability to maintain flavor and nutritional quality even off-season. In the quick-service restaurant (QSR) segment, fruit and vegetable powders are being used in soups, sauces, and salad dressings, making them a popular choice among operators seeking to meet consumer demand for convenient and health-focused menu options.

More than 10% of global vegetable extracts are utilized by foodservice operators, and this figure is set to grow as demand for quick, healthy, and flavorful options increases. The food industry's focus on speed and convenience, particularly in fast-paced environments like QSRs, is driving the use of fruit and vegetable powders across various culinary applications.

Valorization of By-products and Sustainable Practices
The global food waste issue has led to increased attention on utilizing by-products of fruits and vegetables. Manufacturers are turning these residues into functional powders, which not only enhance the nutritional value of food but also contribute to sustainable food systems. By valorizing these by-products, companies are reducing waste while improving the quality of food products, aligning with consumer demand for sustainable and environmentally friendly options.

Growth Potential in South Asia and the Export Market
India, a major producer and exporter of dehydrated and preserved vegetables, has enormous growth potential in the fruit and vegetable powder market. In 2020-2021, India's export of processed vegetables reached US$ 501.65 million, a significant increase from US$ 94.7 million in 2006-2007. The development of advanced cold chain logistics and quality management systems is further boosting India's export potential in the fruit and vegetable powder sector, particularly to markets in the U.S., U.K., Germany, and Canada.

The South Asia & Pacific region, led by India, is expected to experience the highest growth rate in the fruit and vegetable powder market, with a projected CAGR of 8.2% from 2022 to 2032. India's increasing domestic consumption, coupled with growing demand from global markets, positions it as a key player in the global fruit and vegetable powder industry.

Challenges and Market Restraints
Despite the positive growth outlook, the fruit and vegetable powder market faces certain challenges. One major concern is adulteration, which can lead to the presence of harmful substances like lead chromate and artificial ripening agents in the powders. Such adulterants pose health risks, including liver complications, neurological disorders, and other serious health issues. Ensuring product authenticity and safety will be crucial to maintaining consumer trust and sustaining market growth.

Another challenge is the fluctuation in the prices of raw fruits and vegetables, which directly impacts the cost of fruit and vegetable powders. These price variations, coupled with the uncertainty in seasonal produce availability, can affect the profitability of manufacturers and the affordability of these products for consumers.

Country-Specific Market Insights
Canada
The Canadian market for fruit and vegetable powders is expected to exhibit a steady growth rate of 4.9% during the forecast period, reaching a market value of US$ 2.33 billion by 2032. Increasing consumer demand for convenient, nutritious, and vegan food products will be the key driver of this market's expansion in Canada.

India
India remains a dominant force in the South Asia and Pacific region, holding a market share of 44.9%. The country is expected to continue its strong growth trajectory, with the market projected to reach US$ 5.85 billion by 2032, driven by growing consumption in the food, bakery, and foodservice sectors.

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Conclusion
The global fruit and vegetable powder market is poised for continued expansion, fueled by increasing health awareness, the rise of veganism, and the growing demand for convenient, nutritious food products. However, the industry must navigate challenges such as adulteration concerns and raw material price fluctuations. With strong growth potential in regions like South Asia and North America, and the rising popularity of fruit and vegetable powders in the foodservice and processed food industries, the market is expected to reach new heights by 2032.

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This release was published on openPR.