Marketing Analytics Global Market Analysis, Growth Drivers, Key Players, Future Trends, Segmentation And Forecast To 2033 | Alphabet Inc., Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc.

"The Business Research Company recently released a comprehensive report on the Global Marketing Analytics Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

According to The Business Research Company's, The marketing analytics market size has grown rapidly in recent years. It will grow from $4.56 billion in 2023 to $5.35 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to increased emphasis on data-driven decision making, rising competition and market saturation, shift towards customer-centric marketing, evolving consumer behavior and digital transformation, demand for measurable ROI and accountability.

The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $9.92 billion in 2028 at a compound annual growth rate (CAGR) of 16.7%. The growth in the forecast period can be attributed to adoption of advanced analytics techniques, growth of digital marketing channels, focus on personalization and customer experience, expansion of IoT and big data, regulatory compliance and privacy concerns. Major trends in the forecast period include enhanced integration of ai and machine learning, shift towards predictive analytics, emphasis on real-time analytics, rise of customer journey analytics, expansion of cross-channel attribution.

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Market Drivers and Trends:

The expansion of e-commerce and online retailing is expected to propel the growth of the marketing analytics market going forward. E-commerce and online retailing refer to the buying and selling goods and services over the Internet. The expansion of e-commerce and online retailing is driven by increased internet penetration, convenience, and changing consumer shopping preferences. E-commerce and online retailing leverage marketing analytics to analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for better targeting and engagement. For instance, according to the United States Census Bureau, a US-based government agency, total e-commerce sales in 2023 were $1,118.7 billion, an increase of 7.6% from 2022. Therefore, the expansion of e-commerce and online retailing is driving the growth of the marketing analytics market.

Major companies operating in the marketing analytics market are developing advanced solutions such as Analytic Edge Qube software as a service (SaaS) platforms to enhance data-driven decision-making and optimize marketing strategies. Analytic Edge Qube empowers marketers with scalable and accessible tools for streamlined data analysis, improving marketing analytics efficiency and insights. For instance, in January 2024, Analytic Edge, a Singapore-based marketing analytics solution provider, launched Analytic Edge Qube, a software as a service (SaaS) platform that integrates a range of solutions such as demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. This comprehensive suite equips marketers with the tools to enhance marketing effectiveness and maximize return on investment (ROI). With highly automated, user-friendly, and no-code interfaces, the platform allows companies and brands to internalize the marketing analytics without requiring in-house data scientists or statistics experts.

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Major Key Players of the Market:

Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap

Marketing Analytics Market 2024 Key Insights:

• The Marketing Analytics Market is expected to grow to $9.92 billion in 2028 at a compound annual growth rate (CAGR) of 16.7%.
• Rapid Expansion Of E-commerce Fuels Growth In Marketing Analytics Market
• Key Players Revolutionizes Marketing Analytics With Launch Of Comprehensive SaaS Platform
• North America was the largest region in the marketing analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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