Press release
Achillea Beauty®: The First Skincare Brand Designed Exclusively for Workout Enthusiasts, Launched on 26th October 2024
London, 26th October 2024- Introducing Achillea Beauty®, the progressive skincare brand crafted specifically for active lifestyles and designed to enhance the benefits of every workout. With a line of three revolutionary products, Achillea Beauty® is reimagining skincare for fitness enthusiasts who are passionate about both their skincare and sustainability. From packaging made of 100% recycled materials to donating 10% of each sale to global tree-planting initiatives, Achillea Beauty® is committed to merging effective skincare with an environmentally conscious approach.Introducing Three Industry-First Products for Exercise-Driven Skin Care
Achillea Beauty's® product lineup reflects the brand's philosophy of simplicity and efficiency for those who are active at least 3 times a week:
Micellar Water Cleanser - This refreshing cleanser is gentle enough for use both before and after workouts, offering a quick, efficient solution for removing impurities (including waterproof make-up) without stripping the skin of moisture.
Hero Facial Mist - The brand's signature product, this revolutionary mist is activated by the heat generated during exercise, as well as the increased blood flow to the skin's surface and the opened pores to amplify hydration and refresh the skin when it needs it most.
2-Minute In-Shower Mask - Designed to fit into any routine, this quick-acting mask utilises highly active ingredients to deliver a boost of hydration and rejuvenation, ideal for post-workout recovery.
"We created Achillea Beauty® to fill a gap in the skincare market for products that support active lifestyles. It's more than skincare; it's a movement that celebrates wellness, community, and sustainability," said Laricea Ioana Roman, co-founder of Achillea Beauty®. "Our mission is to give people high-quality, environmentally responsible products that effortlessly fit into their daily fitness routines."
Commitment to Sustainability and Giving Back
Each Achillea Beauty® product is packaged in fully recycled materials, with every element-from boxes to bottles to stickers-being sourced from family-owned businesses within the UK. Demonstrating their commitment to the planet, Achillea Beauty® is proud to donate 10% of every purchase to tree-planting initiatives, creating a tangible impact with each sale.
Where to Find Achillea Beauty®
The new line is available now on achilleabeauty.com. Stay connected with Achillea Beauty's® latest updates, product launches, and sustainability efforts by following us on Instagram and TikTok: https://www.instagram.com/achillea.beauty/ https://www.tiktok.com/@achillea_beauty
For Press Inquiries
Laricea Ioana Roman
CMO and co-founder
Hello@achilleabeauty.com
07859105707
13a Oakdene Avenue
BR76DY
London
UK
About Achillea Beauty®
Founded in 2024, Achillea Beauty® is the first skincare brand dedicated entirely to enhancing workout experiences. From sustainable packaging to innovative formulas designed for active skin, Achillea Beauty® brings new possibilities to both skincare and sustainability, empowering people to live balanced, active, eco-conscious lives.
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