Mortgage Brokers and Loan Officers Explode Their Leads Pipeline

Omaha, NE - Jan. 26, 2006

The competition for home mortgages is fierce, with mortgage brokers, bankers and loan officers all struggling to get a piece of a diminishing pie. There is more competition than ever in the market and the continual rise in interest rates are locking some home buyer's out of the game. The hunt for qualified leads is turning deadly.

The savvy mortgage professionals who continually fill up and service their leads pipeline will emerge the winners in a financial battle for survival. The old way of purchasing leads from outside companies is showing signs of strain. Often leads are sold to many mortgage firms who end up in competition with other for the same deals.

What is the answer, a Management Consulting company in Omaha, Nebraska (home of Berkshire Hathaway's Warren Buffet) believes it has the key in a new Mortgage Marketing Program they've developed. The program incorporates new viral marketing techniques coupled with some innovative promotional techniques that have proven very successful in other industries.

The Mortgage Marketing Program, developed by www.USAFinanceOffice.com has only recently been released. The company was under stealth mode as they researched the mortgage industry, interviewed mortgage and loan officers and defined their best-practices program. The program takes a multi-channel marketing approach which uses a combination of established and new sales channels.

Mortgage professionals can now better leverage their referral network, use very low cost advertising, tap into markets more easily than ever before and gain significant market exposure with minimal time and expense. Several side benefits of the program are that it provides vastly improved training for new hires, plus it tremendously helps to retain the top performers, since they now have to work less to get more qualified leads.

www.USAFinanceOffice.com has truly put together a unique approach to solving an old problem. Initial acceptance from mortgage brokers show a willing and enthusiastic response to the program. The program effectively closes the dotted lines between marketing and lead generation.

It's very interesting that USA Finance Office has put many components of the Mortgage Broker Marketing Program right on their web site at http://www.USAFinanceOffice.com. Visitors can actually see the various components of the program right on the nicely designed web site.

As competition heats up in the home mortgage world, the fight for survival may depend on adopting new and innovative marketing techniques. www.USAFinanceOffice.com is poised to deliver the results that will help to define the next generation of mortgage professionals.

Inquiries from Members of the Press are always welcome.

For more information, please contact:
Calvin Hesson, CEO
Direct line: (402) 896-8075
Email: info@usafinanceoffice.com
More information regarding this program: http://www.usafinanceoffice.com



This release was published on openPR.