Global Prebiotics Market to Gain from Lifestyle Changes and Increasing Awareness

Prebiotics are fibers that provide an essential feed source for the necessary bacteria which contribute to the well-being of the colon, which are found in the human gut. Prebiotics are found in natural foods such as bananas, wheat bran, onions, leek, garlic, and food products such as cereals, table spreads, breads, biscuits, and yoghurts. They help in maintaining the well-being of the human body and are thus, increasingly appealing to the health conscious population. Prebiotics ensure enhanced immunity and alleviate digestion problems, which is also driving their demand.

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The global prebiotics market is segmented on the basis of application, ingredients, and geography.

By application, the global prebiotics market is segmented into food and beverage, dietary supplements, and animal feed. Dairy, baked food, cereals, dry food, and fermented meat products come under food and beverage segment. Dietary supplements include food supplements, nutritional supplements, infant formula, and specialty nutrients. On the basis of ingredients, the global prebiotics market is segmented into inulin, Fructo-oligosaccharide (FOS), Mannan-oligosaccharide (MOS), and Galacto-oligosaccharide (GOS).

The report is a comprehensive assessment of the market, providing a bird’s eye view across all key sectors, application, geographies, and different stages of the value chain. The study covers key industry parameters such as market definition, classification, specification, and application. It discusses the growth prospects and upcoming trends in the global prebiotics market. Factors challenging the growth of the market have also been discussed in detail.

Overview of the Prebiotics Market

The rising concerns among consumers regarding their health and growing emphasis on improving digestive health are together responsible for the growth of the prebiotics market. Growing concerns regarding obesity are also helping the market to grow, as sales of functional foods or supplements which have prebiotics in them are growing. Prebiotics face high demand from the food and beverage industry, thus boosting the market. The global prebiotics market is estimated to reach US$15.90 bn by 2019 according to a research report published by Transparency Market Research.

The rising use of prebiotics in animal feed to enhance the overall health and metabolism of animals is expected to result in a significant growth of the market worldwide. Prebiotics are used in cattle feed to improve their digestion, performance, and immune system. Other factors augmenting the growth of the market are the rising use of prebiotics in poultry feed to improve productivity and growing dependence on animals as a source of protein. On the other hand, high capital investments required for the research and development of ingredients are hindering the growth of the market. The market is also challenged by stringent regulations for the registration and labeling of new ingredients, which is extensively prevalent in European countries and also in the U.S.

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By geography, the global prebiotics market is segmented into Europe, Asia Pacific, North America, and the Rest of the World. Of these, the market in Asia Pacific is expected to expand significantly in the coming years owing to high demand from developed nations such as Japan and increasing prevalence of chronic diseases. The sedentary lifestyle of the younger population is also expected to fuel the demand for prebiotics in the region.

Players in the Global Prebiotics Market

Key manufacturers operating in the global prebiotics market are Sensus, Jarrow, Cargill Inc., Beneo-Orafti SA, GTC Nutrition, Weetabix, Clasado Ltd., Yakult Honsha Co. Ltd., Kraft Foods, Inc., Cosucra Groupe Warcoing SA, Stonyfield Farm, Solvay Pharmaceuticals SA, Beghin Meiji, Roquette America, Inc., Royal Cosun, Parmalat S.p.A., and FrieslandCampina Domo.

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