Growth in Lime Flavored Soft Drinks Market Expected owing to Rising Popularity of the Flavor

A report from Transparency Market Research, titled “Lime Flavored Soft Drinks Market - Global Industry Analysis, Size, Share, Trends Growth and Forecast, 2013 – 2019,” states that the share of lime flavored drinks in the global soft drinks market is significantly high and the high share is expected to continue in the coming few years.

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Lime flavored soft drinks are carbonated lemon drinks, which are increasingly being consumed in place of cola and other similar drinks that cause health issues. Lime flavored soft drinks can be either carbonated or non-carbonated. Carbonated lime flavored soft drinks have gained more popularity in the last few years due to their refreshing properties. On the basis of technology, lime flavored soft drinks are classified into smoothing and filtration. Non-carbonated drinks, which are not filtered, are generally prepared at home and have poor visual clarity. The clarity of soft drinks is improved with the help of filtration. Carbonated drinks are prepared by filtration and smoothing thereafter, thus increasing the demand for these soft drinks. The increasing number of fast food joints and restaurants serving soft drinks as a beverage is expected to boost the demand for lime flavored soft drinks.

Lime flavored soft drinks are especially in demand in regions with high temperatures, where cooling and refreshing drinks are in high demand. Lime flavored soft drinks are consumed in plenty by people of all ages, sportsmen, and athletes, as the sour taste of lemon drinks is not only refreshing, but also helps the body recover. As parents are increasingly concerned about the health issues associated with colas and other fizzy drinks, lime flavored soft drinks have become a preferred choice among consumers.

On the basis of geography, the global lime flavored soft drinks market is segmented into Europe, Asia Pacific, North America, and Rest of the World. Asia Pacific is expected to be the largest market for lime flavored soft drinks in the years to come. The deprecation in the demand for lime flavored soft drinks among health-conscious people, due to their high sugar content, and the competitive challenges it faces are two of the factors expected to hamper the growth of the global lime flavored soft drinks market in the next few years.

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The entry of new companies is predicted to make the global lime flavored soft drinks highly competitive in the coming years. The strategies implemented by the top market players are predicted to help them maintain their dominance in the global market. Some of the key players operating in the global lime flavored soft drinks market are Pepsi co. Ltd, Coca Cola Ltd, and Dr Pepper’s Snapple Group. In the years to come, new companies are expected to enter the global lime flavored soft drinks market, making it highly competitive.

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