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Cookie And Website Tracker Scanning Software Market 2024-2033 : Market Size, Top Segments, Leading Region Forecast
Cookie And Website Tracker Scanning Software Global Market Report 2024
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According to The Business Research Company's, The cookie and website tracker scanning software market size has grown rapidly in recent years. It will grow from $1.26 billion in 2023 to $1.48 billion in 2024 at a compound annual growth rate (CAGR) of 17.0%. The growth in the historic period can be attributed to the popularity of e-commerce and remote working, the increase in the number of cyberattacks and data breaches, regulations and privacy concerns, economic growth, and the availability of free open-source software that facilitates cookie scanning.
The cookie and website tracker scanning software market size is expected to see rapid growth in the next few years. It will grow to $2.79 billion in 2028 at a compound annual growth rate (CAGR) of 17.3%. The growth in the forecast period can be attributed to rising concerns over online privacy, growing adoption of mobile devices, growing demand for cloud-based solutions, rising demand for cookie and website tracker scanning software, and increasing digital marketing activities. Major trends in the forecast period include development of more advanced scanning technologies, technological advancements, increasing launch of new facilities, collaborations, and product innovation.
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Market Drivers and Trends:
The increased prevalence of cancer is expected to propel the growth of the chemotherapy-at-home services market going forward. Cancer is a disease characterized by the uncontrolled growth and spread of abnormal cells in the body. There is an increased prevalence of cancer due to several factors such as aging populations, lifestyle changes, environmental exposures, genetic predispositions, and increased detection through advanced diagnostic techniques. Chemotherapy at-home services allow cancer patients to receive treatment in the comfort of their own homes, improving convenience and quality of life. For instance, in 2021, according to the American Cancer Society, a US-based community-based, voluntary health organization, there were an estimated 1.9 million new cancer cases diagnosed and 608,570 cancer deaths in the United States in 2021, an increase from 1.8 million new cancer cases diagnosed and 606,520 cancer deaths reported in 2020. Therefore, the increased prevalence of cancer is driving the growth of chemotherapy at-home services.
Major companies operating in the cookie and website tracker scanning software market are focused on developing innovative solutions, such as website tracker scanning software, to eliminate third-party cookies and ensure user safety. Website tracker scanning software, also known as website tracking or monitoring software, is a tool used to analyze and track various elements and activities on a website. For instance, in January 2024, Google LLC, a US-based technology company, launched Tracking Protection, a new technology restricting website access to third-party cookies and limiting cross-site tracking. This feature restricts website access to third-party cookies by default by limiting cross-site tracking. Its goal is to prevent third-party cookies from being used to track users across different websites to serve personalized ads. It is part of Google's Privacy Sandbox, which aims to provide safer alternatives to third-party cookies.
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Major Key Players of the Market:
ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc, OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc, TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)
Cookie And Website Tracker Scanning Software Market 2024 Key Insights:
• The cookie and website tracker scanning software market size is expected to see rapid growth in the next few years. It will grow to $2.79 billion in 2028 at a compound annual growth rate (CAGR) of 17.3%.
• Rising Cyber-Attacks And Data Breaches Fuel Growth In Cookie And Website Tracker Scanning Software Market
• Development Of More Advanced Scanning Technologies to Revolutionize Cookie and Website Tracker Scanning
• North America was the largest region in the cookie and website tracker scanning software market in 2023
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