Global Affiliate Software Market Outlook 2024: Trends, Growth Drivers, and Forecasts

"The Business Research Company recently released a comprehensive report on the Global Affiliate Software Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

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According to The Business Research Company's, The affiliate software market size has grown strongly in recent years. It will grow from $24.14 billion in 2023 to $26.41 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to rise of e-commerce and online shopping, increased competition among online retailers, growth of content sites, blogs, and influencers, increased advancements in tracking and attribution technology, rise of mobile commerce.

The affiliate software market size is expected to see strong growth in the next few years. It will grow to $38.48 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to increase in the number of online businesses, increasing need for efficient and effective management, increasing demand for digital marketing solutions, growing demand for cost-effective solutions, increasing investment in advertising industry. Major trends in the forecast period include technological advancements, development of new technologies and platforms, increasing investments in the advertising industry, performance-based marketing, data analytics, and AI integration.

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Market Drivers and Trends:

The increase in e-commerce activities is expected to propel the growth of the affiliate software market going forward. E-commerce refers to the buying and selling goods or services over the internet. It involves conducting commercial transactions electronically, typically through online platforms, websites, or mobile apps. The increase in e-commerce activities can be attributed to several factors, such as a quick buying process, incredible scalability, digital product catalog, mobile commerce, and flexibility and autonomy. Affiliate software streamlines the tracking of links and coupon codes, generating detailed reports with customizable metrics of e-commerce that aid in optimizing strategies for enhanced reach and revenue by pinpointing performance areas. For instance, in November 2023, according to the International Trade Administration, an agency in the United States Department of Commerce, e-commerce sales in Canada were around $2.34 billion in March 2022, and it is predicted to reach $40.3 billion by 2050. Therefore, the increase in e-commerce activities is driving the growth of the affiliate software market.

Major companies operating in the affiliate software market are developing innovative solutions, such as server parallel tracking solutions, to improve the performance of their affiliate marketing campaigns. Server parallel tracking solutions help manage affiliate marketing campaigns and ensure users reach the offer page quickly and efficiently. For instance, in May 2023, Affise, a Lithuania-based company that offers affiliate software, launched server parallel tracking, a feature designed to enhance the efficiency and speed of affiliate marketing campaigns. This feature allows for the hiding of redirects from the end-user, enabling them to reach the offer page faster. It also eliminates dependence on the user's browser and prevents traffic loss. Server parallel tracking is a functionality that enables redirects and click measurement to co-occur in the background, ensuring swift and efficient redirection of users to the final landing page.

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Major Key Players of the Market:

Awin Ltd., Impact Tech Inc., CJ Affiliate, Pepperjam LLC, Partnerize, Rakuten Advertising, Income Access, OSI Affiliate Software, Omnistar Interactive LLC, Refersion Inc., ClickInc, AvantLink, Pantastic, Freedom, Post Affiliate Pro, Quality Unit LLC, Everflow, Affiliate Network, Titan LLP, HasOffers, PayKickstart LLC, LeadDyno LLC, Tapfiliate, Trackonomics Ltd., iDevAffiliate Inc.

Affiliate Software Market 2024 Key Insights:

• The affiliate software market size is expected to see strong growth in the next few years. It will grow to $38.48 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%.
• The Role of E-Commerce In Driving The Expansion Of The Affiliate Software Market
• Enhancing Affiliate Marketing Efficiency With Innovations In Server Parallel Tracking Solutions
• North America was the largest region in the affiliate software market in 2023

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