openPR Logo
Press release

Census Recognized as Leader in Snowflake's Modern Marketing Data Stack Report

10-23-2024 05:42 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Getnews

/ PR Agency: PRChoices
Census Recognized as Leader in Snowflake's Modern Marketing

Census enables joint customers to build leading solutions on Snowflake's AI Data Cloud that drive real-time personalized marketing at scale with first-party data activation and transformation.
San Francisco, CA, USA - October 23, 2024 - Census today announced that it has been recognized as a Customer Data Platform leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity [https://www.snowflake.com/the-modern-marketing-data-stack-report/?utm_source=mmds-partner&utm_medium=partner&utm_campaign=na-us-en-mmds-partner-pr&utm_content=-eb-mmds-2025-partner-pr] executed and launched by Snowflake [https://www.snowflake.com/en/], the AI Data Cloud company.

Image: https://www.getnews.info/uploads/0db63e43f4061318b079a5af618d390e.jpg

Census was named Snowflake's Marketing Application Data Cloud Product Partner of the Year 2024 [https://www.getcensus.com/blog/census-snowflake-partner-of-the-year-2024] at Snowflake Summit earlier this year. Over the past 12 months, over 130 joint customers such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, SKIMS, and Notion have doubled their usage of Census.

The third annual edition of Snowflake's Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.

The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:

Marketing and Advertising Tools & Platforms

- Analytics & Data Capture

- Enrichment & Hygiene

- Identity & Onboarding

- Customer Data Platforms

- Marketing & Customer Engagement

- Programmatic Solutions

- Measurement & Optimization

Data Tools & Platforms

- Integration & Modeling

- Consent Management

- Business Intelligence

The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as "leaders" or "ones to watch" within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake's report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.

"In a new age of innovation, we're witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides," said Denise Persson, Chief Marketing Officer at Snowflake. "Census emerged as a leader in Customer Data Platforms with joint customers leveraging their technologies to enable real-time personalized marketing at scale."

Census was identified in Snowflake's report as a leader in the Customer Data Platforms category for enabling real-time personalized marketing by empowering marketers to activate and transform first-party customer data.

"We're very proud that Snowflake has identified Census as a leader in Snowflake's 2025 Modern Marketing Data Stack report," said Boris Jabes, CEO and Co-Founder at Census. "Data-driven marketing and architecting the marketing data stack primed for success in the age of AI innovation is a top priority that we continue to embrace on the Snowflake AI Data Cloud. We look forward to continuing to encourage our customers to build their marketing data stacks on Snowflake's AI Data Cloud - a powerful, flexible, and fully managed cloud data platform with native AI for all their data regardless of the source."

Click here [https://www.snowflake.com/the-modern-marketing-data-stack-report/?utm_source=mmds-partner&utm_medium=partner&utm_campaign=na-us-en-mmds-partner-pr&utm_content=-eb-mmds-2025-partner-pr] to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.

Click here [https://www.getcensus.com/] to learn more about Census, which empowers marketers to build and activate better data with no-code tools for audience segmentation, data modeling, and Reverse ETL.

About Census

Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace on Snowflake's AI Data Cloud. Leading enterprises including Activision, HubSpot, Canva, Orangetheory Fitness, Rippling, and Notion use Census to unite all their teams and applications around a single source of truth. By providing warehouse-native tools for Reverse ETL and embedded data integration, Census empowers business teams to launch faster, generate more valuable insights, and reduce the ticketing burden on data teams. Census is backed by Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global.

For more information, visit www.getcensus.com [http://www.getcensus.com/] or follow @census on Twitter.

Contact:

Katy Yuan

katy@getcensus.com [mailto:katy@getcensus.com]
Media Contact
Company Name: Census
Contact Person: Katy Yuan
Email: Send Email [http://www.universalpressrelease.com/?pr=census-recognized-as-leader-in-snowflakes-modern-marketing-data-stack-report]
Phone: 719-530-1438
Country: United States
Website: http://www.getcensus.com



This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Census Recognized as Leader in Snowflake's Modern Marketing Data Stack Report here

News-ID: 3707039 • Views:

More Releases from Getnews

TRU Painting Pros Expands Comprehensive Painting Services in Centennial
TRU Painting Pros Expands Comprehensive Painting Services in Centennial
TRU Painting Pros, a leading provider of professional painting services, has announced an expansion of its offerings to better serve residential and commercial properties in Centennial. The company is committed to delivering top-tier craftsmanship and exceptional customer service and continues to enhance its reputation as a trusted name in the painting industry. TRU Painting Pros specializes in interior and exterior painting projects, offering tailored solutions that elevate the appearance and value
Geaux Big Entertainment: Elevating Events in Baton Rouge with Premier DJ Services
Geaux Big Entertainment: Elevating Events in Baton Rouge with Premier DJ Service …
Image: https://www.globalnewslines.com/uploads/2025/02/1738935145.jpg Geaux Big Entertainment has quickly become a go-to source for top-tier DJ services in Baton Rouge. We offers various options for weddings, corporate events, and other special occasions. The company has built a strong reputation for providing high-energy, professional services that keep guests on their feet and create unforgettable memories. With years of experience and a passion, Geaux Big Entertainment is committed to delivering tailored experiences that exceed expectations. DJ
Cabinet IQ Expands to The Woodlands, Offering High-End Kitchen and Bathroom Remodeling Services
Cabinet IQ Expands to The Woodlands, Offering High-End Kitchen and Bathroom Remo …
Image: https://www.globalnewslines.com/uploads/2025/02/1738977589.jpg Cabinet IQ is bringing expert kitchen and bathroom remodeling services to The Woodlands, Texas. Specializing in custom cabinetry, countertops, and full-scale renovations, the company helps homeowners create stylish and functional spaces tailored to their needs. The Woodlands, Texas, [2/7/2025] - Cabinet IQ, a leader in kitchen and bathroom remodeling, is excited to announce its expansion into The Woodlands, Texas. With a strong reputation for high-quality craftsmanship and innovative design solutions,
Marty's Painting Elevates Homes in Sycamore with Expert Painting Services
Marty's Painting Elevates Homes in Sycamore with Expert Painting Services
Image: https://www.globalnewslines.com/uploads/2025/02/1738930528.jpg Marty's Painting, a trusted name in professional painting services, is making waves in Sycamore for its unmatched expertise and commitment to transforming homes inside and out. The company's dedication to quality craftsmanship and customer satisfaction continues to earn praise from local residents seeking reliable painting solutions. With a focus on providing exceptional results, Marty's Painting offers comprehensive interior and exterior painting services. Homeowners looking to refresh their living spaces can

All 5 Releases


More Releases for Data

HOW TO TRANSFORM BIG DATA TO SMART DATA USING DATA ENGINEERING?
We are at the cross-roads of a universe that is composed of actors, entities and use-cases; along with the associated data relationships across zillions of business scenarios. Organizations must derive the most out of data, and modern AI platforms can help businesses in this direction. These help ideally turn Big Data into plug-and-play pieces of information that are being widely known as Smart Data. Specialized components backed up by AI and
Global Data Analytics Outsourcing Market |data analytics outsourcing, big data o …
Market Research Reports Search Engine (MRRSE) has been serving as an active source to cater intelligent research report to enlighten both readers and investors. This research study titled “Global Data Analytics Outsourcing Market “ The report on data analytics outsourcing market provides analysis for the period 2016 – 2026, wherein 2018 to 2026 is the forecast period and 2017 is the base year. The report covers major trends and technologies playing
Test Data Management (TDM) Market - test data profiling, test data planning, tes …
The report categorizes the global Test Data Management (TDM) market by top players/brands, region, type, end user, market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors. This report studies the global market size of Test Data Management (TDM) in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption
Data Prep Market Report 2018: Segmentation by Platform (Self-Service Data Prep, …
Global Data Prep market research report provides company profile for Alteryx, Inc. (U.S.), Informatica (U.S.), International Business Corporation (U.S.), TIBCO Software, Inc. (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), Datawatch Corporation (U.S.), Tableau Software, Inc. (U.S.) and Others. This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY
Long Term Data Retention Solutions Market - The Increasing Demand For Big Data W …
Data retention is a technique to store the database of the organization for the future. An organization may retain data for several different reasons. One of the reasons is to act in accordance with state and federal regulations, i.e. information that may be considered old or irrelevant for internal use may need to be retained to comply with the laws of a particular jurisdiction or industry. Another reason is to
Data Quality and Data Governance Solution Market - Demand For Cost-Effective Dat …
In the enterprise data management ecosystem, data quality is a broad term which refers to the quality, integrity, and consistency of data and/or process etc. Data quality also implies the degree of data accuracy and consistency. On the other hand, data governance focusses on the management of data assets by assigning authority, control, and responsibility of data and encompasses three key areas: people, process, and technology. Data quality and data governance