Press release
Census Recognized as Leader in Snowflake's Modern Marketing Data Stack Report
San Francisco, CA, USA - October 23, 2024 - Census today announced that it has been recognized as a Customer Data Platform leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity [https://www.snowflake.com/the-modern-marketing-data-stack-report/?utm_source=mmds-partner&utm_medium=partner&utm_campaign=na-us-en-mmds-partner-pr&utm_content=-eb-mmds-2025-partner-pr] executed and launched by Snowflake [https://www.snowflake.com/en/], the AI Data Cloud company.
Image: https://www.getnews.info/uploads/0db63e43f4061318b079a5af618d390e.jpg
Census was named Snowflake's Marketing Application Data Cloud Product Partner of the Year 2024 [https://www.getcensus.com/blog/census-snowflake-partner-of-the-year-2024] at Snowflake Summit earlier this year. Over the past 12 months, over 130 joint customers such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, SKIMS, and Notion have doubled their usage of Census.
The third annual edition of Snowflake's Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:
Marketing and Advertising Tools & Platforms
- Analytics & Data Capture
- Enrichment & Hygiene
- Identity & Onboarding
- Customer Data Platforms
- Marketing & Customer Engagement
- Programmatic Solutions
- Measurement & Optimization
Data Tools & Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as "leaders" or "ones to watch" within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake's report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
"In a new age of innovation, we're witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides," said Denise Persson, Chief Marketing Officer at Snowflake. "Census emerged as a leader in Customer Data Platforms with joint customers leveraging their technologies to enable real-time personalized marketing at scale."
Census was identified in Snowflake's report as a leader in the Customer Data Platforms category for enabling real-time personalized marketing by empowering marketers to activate and transform first-party customer data.
"We're very proud that Snowflake has identified Census as a leader in Snowflake's 2025 Modern Marketing Data Stack report," said Boris Jabes, CEO and Co-Founder at Census. "Data-driven marketing and architecting the marketing data stack primed for success in the age of AI innovation is a top priority that we continue to embrace on the Snowflake AI Data Cloud. We look forward to continuing to encourage our customers to build their marketing data stacks on Snowflake's AI Data Cloud - a powerful, flexible, and fully managed cloud data platform with native AI for all their data regardless of the source."
Click here [https://www.snowflake.com/the-modern-marketing-data-stack-report/?utm_source=mmds-partner&utm_medium=partner&utm_campaign=na-us-en-mmds-partner-pr&utm_content=-eb-mmds-2025-partner-pr] to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
Click here [https://www.getcensus.com/] to learn more about Census, which empowers marketers to build and activate better data with no-code tools for audience segmentation, data modeling, and Reverse ETL.
About Census
Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace on Snowflake's AI Data Cloud. Leading enterprises including Activision, HubSpot, Canva, Orangetheory Fitness, Rippling, and Notion use Census to unite all their teams and applications around a single source of truth. By providing warehouse-native tools for Reverse ETL and embedded data integration, Census empowers business teams to launch faster, generate more valuable insights, and reduce the ticketing burden on data teams. Census is backed by Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global.
For more information, visit www.getcensus.com [http://www.getcensus.com/] or follow @census on Twitter.
Contact:
Katy Yuan
katy@getcensus.com [mailto:katy@getcensus.com]
Media Contact
Company Name: Census
Contact Person: Katy Yuan
Email: Send Email [http://www.universalpressrelease.com/?pr=census-recognized-as-leader-in-snowflakes-modern-marketing-data-stack-report]
Phone: 719-530-1438
Country: United States
Website: http://www.getcensus.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Census Recognized as Leader in Snowflake's Modern Marketing Data Stack Report here
News-ID: 3707039 • Views: …
More Releases from Getnews
Global Support Grows for Dr. Hak Ja Han, the Mother of Peace, as Humanitarian Le …
Image: https://www.globalnewslines.com/uploads/2025/09/1758756981.jpg
If it can happen to the Mother of Peace, it can happen to anyone," said Dr. Demian Dunkley.
Dr. Hak Ja Han, an 83-year-old grandmother known worldwide as the Mother of Peace, has been placed under detention in South Korea. Faith communities, humanitarian groups, and women's leadership organizations have expressed concern, citing her decades of service promoting interfaith dialogue, women's empowerment, and peace initiatives worldwide.
SEOUL, SOUTH KOREA - September 25,…
Book Publishing Expert Melanie Herschorn Transforms Attorney Marketing With New …
With over 1.3 million lawyers in the U.S., Herschorn says attorneys can quickly stand out by becoming published, best-selling authors.
Image: https://authoritypresswire.com/wp-content/uploads/2025/09/melanie-hearschorn-600.jpg
New York - Attorneys are divided when it comes to marketing their legal services. While many established legal practices rely on strict word-of-mouth and referrals to ensure a steady stream of clients, the majority of attorneys engage in some form of advertising.
According to the American Bar Association, in 2023 nearly…
Future Electronics Launches Digital Campaign Showcasing Altech Corporation Motor …
Image: https://www.globalnewslines.com/uploads/2025/09/1758809387.jpg
Future Electronics, a leading global distributor of electronic components, is excited to launch a new digital campaign highlighting the advanced capabilities of Altech Corporation Motor Disconnect Switches.
Montreal, Canada - September 25, 2025 - Future Electronics, a leading global distributor of electronic components, is excited to launch a new digital campaign highlighting the advanced capabilities of Altech Corporation Motor Disconnect Switches.
Engineered with innovative silver-contact technology, these switches deliver exceptional safety…
ADMANITY's Primal AI Ultimate Sales Training Could Dramatically Increase Sales T …
Image: https://www.globalnewslines.com/uploads/2025/09/1758824280.jpg
"Sales is a profession and a skill. The best salespeople use emotions that make a prospect actually want to buy. Emotional persuasion has to be learned and mastered. Companies can't just hire salespeople, point to the phone and say, 'start dialing.'" - Brian Greogy, ADMANITY CEO
Speculative thought-leadership from ADMANITY outlines how an emotional-protocol "AI coach" could help millions of salespeople close an estimated 2-3 times more in half the…
More Releases for Data
Data Catalog Market: Serving Data Consumers
Data Catalog Market size was valued at US$ 801.10 Mn. in 2022 and the total revenue is expected to grow at a CAGR of 23.2% from 2023 to 2029, reaching nearly US$ 3451.16 Mn.
Data Catalog Market Report Scope and Research Methodology
The Data Catalog Market is poised to reach a valuation of US$ 3451.16 million by 2029. A data catalog serves as an organized inventory of an organization's data assets, leveraging…
Big Data Security: Increasing Data Volume and Data Velocity
Big data security is a term used to describe the security of data that is too large or complex to be managed using traditional security methods. Big data security is a growing concern for organizations as the amount of data generated continues to increase. There are a number of challenges associated with securing big data, including the need to store and process data in a secure manner, the need to…
HOW TO TRANSFORM BIG DATA TO SMART DATA USING DATA ENGINEERING?
We are at the cross-roads of a universe that is composed of actors, entities and use-cases; along with the associated data relationships across zillions of business scenarios. Organizations must derive the most out of data, and modern AI platforms can help businesses in this direction. These help ideally turn Big Data into plug-and-play pieces of information that are being widely known as Smart Data.
Specialized components backed up by AI and…
Test Data Management (TDM) Market - test data profiling, test data planning, tes …
The report categorizes the global Test Data Management (TDM) market by top players/brands, region, type, end user, market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.
This report studies the global market size of Test Data Management (TDM) in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption…
Data Prep Market Report 2018: Segmentation by Platform (Self-Service Data Prep, …
Global Data Prep market research report provides company profile for Alteryx, Inc. (U.S.), Informatica (U.S.), International Business Corporation (U.S.), TIBCO Software, Inc. (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), Datawatch Corporation (U.S.), Tableau Software, Inc. (U.S.) and Others.
This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY…
Long Term Data Retention Solutions Market - The Increasing Demand For Big Data W …
Data retention is a technique to store the database of the organization for the future. An organization may retain data for several different reasons. One of the reasons is to act in accordance with state and federal regulations, i.e. information that may be considered old or irrelevant for internal use may need to be retained to comply with the laws of a particular jurisdiction or industry. Another reason is to…
