English Language Learning Market to be Worth $81.1 Billion by 2031

Meticulous Research®, a leading global market research company, has released its latest report titled, "English Language Learning Market by Methodology (Blended Learning, Offline Learning, Online Learning), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography-Global Forecasts to 2031."

According to this report, the global English language learning market is expected to experience significant growth, with a compound annual growth rate (CAGR) of 11.1% from 2024 to 2031, reaching a market value of $81.1 billion by 2031. The growth of this market is driven by the increasing importance of English in global business and professional sectors, rising investments in English language learning startups and small companies, and the low cost of English language learning apps. However, the reluctance to adopt English as a primary communication tool in certain countries may hinder market expansion.

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Opportunities for growth in this market are expected to arise from increased spending in the education sector and the rise of transnational education (TNE) programs. Despite these opportunities, the shortage of qualified English teachers presents a major challenge for market players. Additionally, the growing integration of artificial intelligence (AI), robot technology, and e-learning platforms represents key trends shaping the market.

Market Segmentation Overview

The global English language learning market is segmented by methodology, learning mode, age group, and end user. The report provides a detailed analysis of industry competitors and offers country-level insights into the market.

#Methodology Segmentation

The market is segmented into three major categories based on methodology: blended learning, offline learning, and online learning.

In 2024, the blended learning segment is projected to dominate the market, accounting for the largest share. The increasing demand for personalized learning experiences, the rise in the use of advanced offline and online systems for both students and working professionals, and the growing importance of effective learning methodologies are key drivers of this segment's growth. Additionally, students' preference for flexible learning options and the ability to learn at their own pace further bolster the demand for blended learning models.

However, the online learning segment is expected to experience the highest growth rate (CAGR) during the forecast period. This surge can be attributed to the convenience, affordability, and accessibility of online platforms, which enable learners to access educational resources from anywhere at any time. Online learning also benefits from advancements in digital tools, which provide engaging and interactive language lessons that cater to different learning preferences.

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#Learning Mode Segmentation

The English language learning market is further divided by learning mode into two categories: self-learning apps and applications, and tutoring. The tutoring segment is subdivided into one-on-one learning and group learning.

In 2024, the tutoring segment is expected to hold the largest share of the English language learning market. The demand for personalized and flexible language education experiences, combined with the need for real-time feedback on pronunciation, grammar, and language usage, drives the growth of this segment. Additionally, the convenience of in-person or virtual interaction with a tutor enhances the appeal of tutoring services for language learners.

However, the self-learning apps and applications segment is projected to record the highest growth rate during the forecast period. Self-learning platforms provide learners with the flexibility to study independently at their own pace, and the growing adoption of smartphones and mobile learning apps makes these tools increasingly popular. Moreover, advancements in AI-powered language learning applications, which offer adaptive learning techniques and instant feedback, are expected to fuel the growth of this segment.

#Age Group Segmentation

The global English language learning market is segmented by age group into six categories: under 13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and over 40 years.

In 2024, the 13-17 years age group is anticipated to account for the largest share of the market. This segment's growth is driven by several factors, including the increasing digitization of public schools, the rising number of English learners worldwide, the significant increase in smartphone usage, and the growing demand for kid-focused learning apps. Additionally, this age group benefits from interactive and engaging learning experiences that provide immersive and practical language practice.

The 18-20 years segment is projected to register the highest CAGR during the forecast period. This is largely due to the increasing number of young adults seeking English language proficiency for academic, professional, and personal reasons. The rise of globalized higher education and international job opportunities further fuels demand for English learning among this age group.

#End User Segmentation

The market is also segmented by end user into individual learners, educational institutes, government bodies, and corporate learners.

In 2024, individual learners are expected to account for the largest share of the English language learning market. This segment's growth is driven by the widespread adoption of smart devices, the increasing availability of high-speed internet, and the rise of live content transmission through online platforms for better brand engagement and broader student outreach. The popularity of social media platforms and the proliferation of established language learning websites further contribute to the expansion of this segment.

The individual learners segment is also projected to achieve the highest growth rate during the forecast period, as more people seek to enhance their language skills independently, often through self-directed learning programs and mobile apps.

Geographical Analysis

Geographically, the global English language learning market is divided into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa.

In 2024, the Asia-Pacific region is expected to dominate the market, accounting for the largest share and highest growth rate (CAGR). The region's strong market position is attributed to the growing need to improve communication across borders, particularly in business and professional environments. Additionally, the increasing access to language learning platforms, high demand for multilingual professionals, and rising digitalization of educational content contribute to the market's growth in Asia-Pacific. Government initiatives aimed at strengthening national education networks and the demand for cost-effective programs to address educational gaps further drive market expansion in this region.

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Key Players:

The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

Key questions answered in the report-

Which are the high-growth market segments based on methodology, learning mode, age group, and end user?
What was the historical market for the English language learning market?
What are the market forecasts and estimates for the period 2024-2031?
What are the major drivers, restraints, challenges, trends, and opportunities in the English language learning market?
Who are the major players, and what shares do they hold in the English language learning market?
How is the competitive landscape in the English language learning market?
What are the recent developments in the English language learning market?
What strategies are adopted by the major players in the English language learning market?
What are the key geographic trends, and which are the high-growth countries?
Who are the local emerging players in the global English language learning market, and how do they compete with the other players?

Related Report :

Online Language Learning Market : https://www.meticulousresearch.com/product/online-language-learning-market-5025

Language Learning Market : https://www.meticulousresearch.com/product/language-learning-market-5561

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This release was published on openPR.