LAYERCAKE AND SMPTE OCEANIA TO HOST FUTURE OF MEDIA EVENT, SHOWCASING GROUNDBREAKING CAMERA-TO-CONSUMER WORKFLOWS IN A REVOLUTIONARY COLLABORATION WITH ENVEU, GRASS VALLEY, AI-MEDIA, SHARON AI, AND NEXTDC

Layercake unveils the future of media broadcasting in a live demonstration showcasing Software Defined Video networks using the award-winning Streamcake Media Orchestration and Automation platform.

[Sydney, NSW, 22nd October 2024] - Layercake, a pioneer in digital, broadcast media and live content, in collaboration with SMPTE Oceania, proudly presents a live showcase taking place on Wednesday 23rd October, demonstrating a revolutionary and innovative approach to broadcast production and distribution.

In today's rapidly evolving media landscape, broadcasters and media enterprises require more flexibility, operational efficiency and scalability. Layercake will reveal how it has redefined how media production can be delivered with cutting-edge Software Defined Video networks and the Streamcake platform. This showcase will uncover how complex workflows can be orchestrated with ease, reducing the complexity of operations and enabling media production and distribution to occur more efficiently than ever before, at a greatly reduced cost.

The event, open to SMPTE members and friends will allow the audience to experience first-hand, how Streamcake, Layercake's Media Orchestration and Automation platform, autonomously establishes fully operational live production workflows, seamlessly integrating best-in-breed technologies such as Grass Valley's AMPP solution, AI-Media's LEXI captioning and media enrichment service, and Sharon AI's on-demand Cloud GPU Infrastructure, all connected via NEXTDC's AXON network.

In a first-of-its-kind demonstration, Layercake will also unveil how its platform automates the live production infrastructure and deployment workflow to offer a live feed of the production that can be accessed globally via Enveu's OTT Web Platform. SMPTE audiences worldwide will experience this production in real-time, showcasing the potential of next-gen broadcast solutions.

Cost control is now at the forefront of every broadcast operator's strategy. The traditional model of leaving infrastructure running 24/7 is no longer sustainable. Layercake recognises that the future lies in operating infrastructure, networks, applications and workflows "as-a-service," which allows for seamlessly deploying and destroying infrastructure. This approach enables operators to ramp resources up or down, powering systems on and off as needed. Not only does it offer more efficient capacity management, but it also significantly reduces costs when resources are not in use.

Event Details

DATE: Wed, 23 Oct 2024 6:00 PM - 10:00 PM AEDT

REGISTER FOR THE LIVE-STREAMED EVENT

"Layercake is thrilled to be able to demonstrate the innovation that this collaboration represents. By leveraging state-of-the-art media technology, we look forward to showcasing the future of media workflows that enable cost-effective, efficient and scalable media production. We hope that members and friends of SMPTE will join us in-person or online to witness this transformation to media orchestration and software defined workflows." Domenic Romeo, Director, Layercake.

About Layercake

Layercake is a pioneer in digital, media and live. Layercake's innovation ability has inspired the development of world-class and award-winning media management and orchestration products (Streamcake & Mediacake) that are facilitating a whole new world of media workflow and commercial possibilities. Layercake's products and services enable customers to leverage their media rights effectively, responsibly and at scale, making complex operations like media workflows easy. 

Layercake has designed, developed, delivered and operated world-first, business-critical solutions for clients across all sectors, including media and entertainment. The ability to deliver at scale, rapidly mobilising teams of subject matter experts from across the globe is game-changing and ensures Layercake achieves the best outcomes for clients.

With a unique and proven approach to operational consulting and implementation, Layercake enables clients to unlock their digital potential and transform the way they operate.  

For more information, please visit www.layercake.cloud. Follow us on LinkedIN.

Media Contact: Leanne O'Donovan, Layercake Head of Marketing & Customer Engagement - leanne@layercake.cloud

About Enveu

Enveu provides end-to-end OTT technology solutions to build, launch, manage and grow a video streaming business across 12+ platforms. Their premier SaaS platform - the Experience Cloud helps Media Publishers, Content Creators & Digital businesses globally to manage their content in one central location, create intuitive OTT apps across multiple devices, engage with users on a personal level and monetise content on various models. In contrast to its competitors from the Americas & Europe, Enveu offers a unique, less-code environment with minimal CAPEX and helps Brands go LIVE within weeks!

For more information, please visit www.enveu.com or email us at marketing@enveu.com

About Grass Valley

Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.

Event Details

DATE: Wed, 23 Oct 2024 6:00 PM - 10:00 PM AEDT

Register for the live-streamed event at https://lc.enveu.com/.

Enveu provides end-to-end OTT technology solutions to build, launch, manage and grow a video streaming business across 12+ platforms. Their premier SaaS platform - the Experience Cloud helps Media Publishers, Content Creators & Digital businesses globally to manage their content in one central location, create intuitive OTT apps across multiple devices, engage with users on a personal level and monetise content on various models. In contrast to its competitors from the Americas & Europe, Enveu offers a unique, less-code environment with minimal CAPEX and helps Brands go LIVE within weeks!

This release was published on openPR.