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Air Fresheners Market 2024 - By Share, Current Trends, Opportunities, Growth Size And Forecast To 2033
Air Fresheners Market
According to The Business Research Company's, The air fresheners market size has grown strongly in recent years. It will grow from $12.51 billion in 2023 to $13.47 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to increased demand for air care and concerns, growth in car sales, increase in pet ownership, growing demand for high-end lifestyles and luxury, increased environmental concerns.
The air fresheners market size is expected to see strong growth in the next few years. It will grow to $18.27 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to growing awareness about indoor air pollution, increasing household sizes, increasing consumer focus on health and wellness, rising urbanization, and growing demand for natural and organic air fresheners. Major trends in the forecast period include smart home technology, refillable and reusable packaging solutions, development of new fragrance technologies, eco-friendly formulations, and customization and personalization.
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Market Drivers and Trends:
An increasing level of pollutants in the air is expected to propel the growth of the air freshener market going forward. Pollutants in the air refer to any harmful substances or particles in the Earth's atmosphere that adversely affect human health, the environment, or the climate. The increase in pollutants in the air is due to industrialization and urbanization, transportation, waste management, and the burning of fossil fuels. Air fresheners mask unpleasant odors and improve indoor air quality, contributing to indoor air pollution by releasing volatile organic compounds (VOCs) and secondary pollutants. For instance, in April 2023, according to the Cable News Network, a US-based news organization, the number of Americans living in failing grades for daily pollution increased from 63 million in 2022 to 64 million in 2023. Therefore, an increasing level of pollutants in the air is driving the air freshener market.
Major companies operating in the air fresheners market are focused on developing innovative products, such as PureFLOW Cabin Filter Air Freshener, to meet evolving consumer preferences and drive growth in the air fresheners market. The PureFLOW cabin filter air freshener is an inventive and inconspicuous product crafted to attach to the pleats of a cabin air filter. It discreetly disperses a fragrance inspired by nature throughout the car's cabin whenever the climate control system is activated. For instance, in March 2022, Premium Guard Inc., a US-based air freshener company, launched PureFLOW cabin air fresheners for cars. This product signifies a notable advancement in the air fresheners market, catering to the growing demand for long-lasting fragrance solutions in the automotive sector and enhancing the overall driving experience for consumers. It utilizes slow-release technology for up to 90 days of fragrance and can be paired with any cabin air filter brand. This new cabin air freshener also includes a unique odor eliminator to ensure clean, fresh air throughout the car's cabin.
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Major Key Players of the Market:
Godrej Consumer Products Limited, The Procter & Gamble Company, Dollar Tree Inc, Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., Newell Brands Inc, Amway Corp., Sealed Air Corporation, Church and Dwight Co. Inc., Energizer Holdings Inc, Dabur India Ltd, Kobayashi Healthcare Co. Ltd., The Yankee Candle Company Inc, Jelly Belly UK, S.T. CORPORATION, Rexair LLC, Farcent Enterprise Co. Ltd, Car-Freshener Corporation, Fresh Products LLC, ABC Compounding Co. Inc, Beaumont Products Inc, Scott's Liquid Gold Inc, Enviroscent Inc., Air Delights Inc, Aromate Industries Co. Ltd., Air-Scent International
Air Fresheners Market 2024 Key Insights:
• The air fresheners market size is expected to see strong growth in the next few years. It will grow to $18.27 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%.
• Rising Air Pollution Levels Fuel Growth In The Air Freshener Market
• Premium Guard Inc. Launches PureFLOW Cabin Air Freshener, Redefining Automotive Fragrance Solutions
• Europe was the largest region in the air fresheners market in 2023
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