Burns Pens Article For California Business Journal About Identifying Entrepreneurial Opportunities

Peter J. Burns, III, founder and CEO of Burns Funding (https://burnsfunding.com) - an alternative funding company that helps entrepreneurs and investors obtain growth capital for their businesses, has written a piece for the California Business Journal about how to "Capitalize on Fragmented Industries for Entrepreneurial Success." (https://calbizjournal.com/capitalize-on-fragmented-industries-for-entrepreneurial-success/)

Burns writes from experience, having started and operated hundreds of successful businesses over the last five decades.

In the latest missive, he begins, "one of the keys to my success is that I have never been one to follow the herd. Instead of competing in saturated markets, I've targeted niche opportunities in fragmented industries. These are industries where others either don't see the potential or consider them too risky. These overlooked sectors often hold the greatest promise for entrepreneurial success if you know how to approach them."

Burns' innovative approach extends to alternative lending instruments, where today Burns Funding helps small business owners leverage existing credit card capacity to provide an immediate cash infusion to companies. This approach, along with Burns Funding's innovative commitment to service the borrower's debt, allows companies to immediately capitalize on business opportunities, while awaiting conventional unsecured funding.

Burns' reputation in the alternative lending space has also caught the attention of other publications as well, including Entrepreneur and Forbes, two prestigious magazines that enlist Burns as a regular columnist.

To see his articles on Entrepreneur, visit:
https://www.entrepreneur.com/author/peter-j-burns-iii

To see his articles on Forbes, visit: https://www.forbes.com/sites/forbesbusinesscouncil/people/peterburns/

Burns Funding
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ABOUT PETER J. BURNS III

Based in La Jolla, California, Peter J. Burns III grew up in a well-established New England family in New Canaan, Connecticut. He was briefly educated at the United States Military Academy Preparatory School at West Point, the University of Virginia (UVA), and finally, Harvard Business School's Owners and Presidents Management Program. While his two younger brothers went on to have very successful traditional business careers, Burns chose the life of a startup entrepreneur.

Burns started hundreds of businesses over the ensuing decades. In the early 2000s, he moved to Arizona and became a pro bono adjunct faculty member at the highly respected Barrett Honors College at Arizona State University. In 2006, Burns took his teaching practice across town to Grand Canyon University and its entrepreneurial founder Brent Richardson, where the two men would launch the nation's first College of Entrepreneurship at GCU.

In recognition of his work, the Arizona chapter of the Future Business Leaders of America named Burns its Businessperson of the Year in 2007.

Shortly thereafter, Burns started Club Entrepreneur to unite entrepreneurs in an "open-source entrepreneurship" platform. The Phoenix chapter attracted 10,000 members.

In 2016, Burns moved to the West Coast and started Burns Funding to help entrepreneurs secure hard-to-get funding for their businesses.

Taken as a whole, Burns says all the businesses have a "common thread."

"Every business I start represents my desire to help existing and would-be entrepreneurs reach their full potential," said Burns. "Too often, they give up because of a lack of capital. I set out to solve that problem and won't rest until every entrepreneur who needs money can secure it."

This release was published on openPR.