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The Future of Oral Hygiene: Innovations Driving the Global Market
According to The Business Research Company's, The oral hygiene market size has grown strongly in recent years. It will grow from $47.55 billion in 2023 to $50.14 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to rising awareness of oral health importance, advancements in dental care technology, increasing disposable incomes, expanding access to dental services, and growing emphasis on cosmetic dentistry.
The oral hygiene market size is expected to see strong growth in the next few years. It will grow to $62.99 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing consumer awareness about oral health and hygiene, growing emphasis on preventive healthcare and wellness, diverse product offerings, evolving consumer preferences, and expansion of e-commerce platforms and digital health solutions. Major trends in the forecast period include surge in demand for natural and sustainable products, adoption of advanced dental care technologies, innovative formulations, including probiotics and herbal extracts, and specialized oral care products.
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Market Drivers and Trends:
The growing awareness of oral health care is expected to propel the growth of the oral hygiene market going forward. Oral health care refers to the practice of maintaining cleanliness, health, and hygiene of the mouth, teeth, gums, and related structures to prevent dental diseases and promote overall well-being. There is growing awareness of oral health care because it provides dental care measures for preventing dental diseases and reducing healthcare costs in the long term. Oral healthcare products are specifically designed to promote cleanliness, health, and hygiene of the mouth, teeth, and gum and promote overall well-being. For instance, in December 2022, according to the American Dental Association, a US-based association, national dental expenditures surged by 11%, soaring from $146 billion in 2020 to a notable $162 billion in 2021. Therefore, the growing awareness of oral health care is driving the growth of the oral hygiene market.
Major companies operating in the oral hygiene market are focusing on the launch of technologically advanced products with smart, responsive, software-enabled toothbrushes. These smart brushes are advanced toothbrushes incorporating intelligent technology and software to enhance the brushing experience. These toothbrushes are equipped with sensors and software to monitor various aspects of brushing. For instance, in October 2023, Burst Oral Care, a US-based oral hygiene company, launched the Pro Sonic Toothbrush and the Curve Sonic Toothbrush, based on feedback from over 35,000 dental professionals. The Pro Sonic Toothbrush features a new high-end color LED screen, smart, responsive software, a category-defining (up to) 9-month rechargeable battery life, and a sensor that provides feedback for every brushing session. The Curve Sonic Toothbrush is fully equipped with super soft tapered bristles, cleansing sonic vibrations from a powerful motor, whitening and sensitive modes, and a two-minute timer.
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Major Key Players of the Market:
The Procter & Gamble Company, Johnson & Johnson, Unilever PLC, Xiaomi Corporation, GlaxoSmithKline plc, Safeway Inc., 3M Company, Henkel AG & Co. KGaA, Koninklijke Philips NV, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Dentsply Sirona Inc., Patanjali Ayurved Limited, Lion Corporation, Dabur India Ltd., Sunstar Suisse SA, GC Corporation, Ivoclar Vivadent AG, Ultradent Products Inc., Ranir LLC, Dr. Fresh LLC, L'avenour Lifestyle Private Limited
Oral Hygiene Market 2024 Key Insights:
• The oral hygiene market size is expected to see strong growth in the next few years. It will grow to $62.99 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%.
• Growing Awareness Of Oral Health Care Is Driving The Oral Hygiene Market
• Technological Advancements To Meet The Needs And Preferences Of Dental Experts
• Asia-Pacific was the largest region in the oral hygiene market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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