Press release
New report from Graham Associates presents a comprehensive listing of brands active in the global branded residences sector.
'Branded Residences: A Compendium' - a remarkably brand-diverse sector
The exponential growth in global branded residences is well documented, not only in terms of volume and location, but also the quantity and range of participants. In such an ever-evolving landscape, it is no surprise that even industry experts can struggle to keep on top of these.
Compiled by Chris Graham, author of #1 industry report series 'Branded Residences: An Overview', this first-ever Brand Compendium provides a comprehensive picture of how remarkably brand-diverse the sector has become; from single site operators to major global hospitality groups, from midscale to luxury, the range spans multiple sectors including F&B, fashion, automotive, jewellery, publishing - even cartoon characters and hairdressing.
Over 185 individual brands are listed, each with a descriptive summary to present the desired market positioning.
Free copies of 'Branded Residences: A Compendium' can be requested at www.gagms.com. Also available in printed format.
WHAT THE EXPERTS SAY
"Chris Graham's reports have stood the test of time as one of the go-to references for branded residences. A 'must-read' for anybody who wants to understand more about the sector."
Riyan Itani, Founder, Global Branded Residences Consultancy
"It's my go to reference source."
Graeme Dickson, Of Counsel, Baker McKenzie
"Chris Graham's reports are the most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor looking to do a branded residential or mixed-use project."
Daniel von Barloewen, Regional Vice President, Accor One Living (EMEA & India)
"Renowned as a go-to expert for those embarking on the development of branded residences, Chris' insights go far beyond the realm of marketing."
Rob Sykes, Associate VP & Director of Strategy, WATG
"Chris Graham is a master at corralling the trends within the branded residential sector, and his reports represent a go-to reference for anyone new to the concept or wishing to keep their finger on the market's pulse."
Ben Martin, Principal, HKS Advisory
FORA Building
33 Broadwick St
London W1F 0DQ
Attn: Chris Graham
ABOUT THE AUTHOR
Former Group Marketing Director at Hamptons International real estate agency, in 2008 Chris Graham founded Graham Associates as a boutique marketing consultancy specialising in international luxury residential real estate. A frequent commentator and speaker, he is also author of the #1 series of reports "Branded Residences: An Overview" (now in its 5th edition) with contributions and insights from industry leaders across the globe. The recipient of several prestigious real estate awards, he has extensive experience of overseeing the branding, marketing, and sales strategies for many landmark developments around the world.
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