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AI Content Marketing Market Report 2024 - Market Share Analysis And Trends
AI Content Marketing Global Market Report 2024
According to The Business Research Company's, The AI content marketing market size has grown exponentially in recent years. It will grow from $2.55 billion in 2023 to $3.20 billion in 2024 at a compound annual growth rate (CAGR) of 25.3%. The growth in the historic period can be attributed to data analytics advancements, personalization demands, automation efficiency, enhanced customer engagement, improved ROI tracking.
The AI content marketing market size is expected to see exponential growth in the next few years. It will grow to $7.96 billion in 2028 at a compound annual growth rate (CAGR) of 25.6%. The growth in the forecast period can be attributed to natural language generation (NLG), voice search optimization, predictive analytics, AI chatbots and conversational marketing, visual content recognition. Major trends in the forecast period include AI-powered content curation, hyper-personalization with AI, AI-driven content optimization, rise of AI-generated content, AI-powered content performance analytics.
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Market Drivers and Trends:
Increasing demand for personalized content is expected to propel the growth of the AI content marketing market going forward. Personalized content refers to information, messages, or experiences tailored or customized for specific individuals or groups based on their preferences, behaviors, interests, or other characteristics. The demand for personalized content is increasing due to consumer expectations, increased competition, technological advancements, data availability, improved ROI, and changing consumer behavior. AI content marketing creates and delivers tailored, data-driven content experiences to individual users based on their preferences, behaviors, and interactions to boost engagement and conversions. For instance, in December 2022, according to Adobe Inc., a US-based software company, 67% of consumers in the USA desire personalized offers that reflect their unique spending habits, whether online or in physical stores. Therefore, the increasing demand for customized content is driving the growth of the AI content marketing market.
Major companies operating in the AI content marketing market are developing innovative AI tools, such as Adobe GenStudio and Adobe Firefly, to gain a competitive edge in the market. Adobe GenStudio is an AI-driven tool that facilitates rapid planning and production of on-brand marketing content. At the same time, Adobe Firefly offers customizable services and models for large-scale content creation tailored to brand requirements. For instance, in March 2024, Adobe Inc., a US-based software company, launched two new AI tools, GenStudio and Firefly. GenStudio empowers marketing teams with AI-driven capabilities for swift planning and production of on-brand content. At the same time, Firefly offers customizable services and models to facilitate large-scale content production tailored to individual brand needs. These tools come with various enhancements, including workflow and planning features like Adobe Workfront Planning for unified marketing activity views and improved team collaboration through Workfront's integration with Frame.io. Additionally, content creation and production improvements such as Object Composites and Style Kits, alongside the launch of Adobe Express for Enterprise for effortless on-brand content generation, are also being made. The development aims to meet the rising demand for personalized and engaging content, optimizing the brand content supply chain.
Key Benefits for Stakeholders:
• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.
• Informed Decision-Making: The reports provide crucial data that support strategic decisions, reducing risks and enhancing business planning.
• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
• Tailored Solutions: The Business Research Company offers customized reports that address specific needs, ensuring stakeholders receive relevant and actionable insights.
• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
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Major Key Players of the Market:
Alphabet Inc., Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., HubSpot Inc., Cision Ltd., Sprinklr Inc., Seismic Software Inc., Acquia Inc., Contentstack Inc., PathFactory Inc., Percolate Industries Inc., Uberflip Inc., Contently Inc., Skyword Inc., Affectiva, Scoop.it Inc., Atomic Reach Inc., ClearVoice Inc., Curata Inc., DivvyHQ Inc., NewsCred Inc.
AI Content Marketing Market 2024 Key Insights:
• The AI content marketing market size is expected to see exponential growth in the next few years. It will grow to $7.96 billion in 2028 at a compound annual growth rate (CAGR) of 25.6%.
• Demand For Personalized Content Fuels Growth In The AI Content Marketing Market
• Adobe's Latest Innovations In AI Content Marketing
• North America was the largest region in the AI content marketing market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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