Under Eye Serum Market Analysis: US$ 8.27 Bn Value with Overview, Size Forecast, and Growth by 2024-2031 | Estee Lauder, L'Oreal, Shiseido, P&G

The Under Eye Serum Market size was valued at US$ 3.6 billion in 2023 and is expected to reach US$ 8.27 Billion by 2030, growing at a compound annual growth rate (CAGR) of 12.6% from 2023 to 2030.

The latest market intelligence report published by CMI with the title "Global Under Eye Serum Market 2024, Growth Opportunities, and Forecast" provides actionable insights on Consumer Goods industry. The report provides demand analysis, industry insights, competitive intelligence, and customer database.

The Research report on Under Eye Serum Market presents a complete judgment of the market through strategic insights on future trends, growth factors, supplier landscape, demand landscape, Y-o-Y growth rate, CAGR, pricing analysis. It also provides and a lot of business matrices including Porters Five Forces Analysis, PESTLE Analysis, Value Chain Analysis, 4 Ps' Analysis, Market Attractiveness Analysis, BPS Analysis, Ecosystem Analysis.

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Key trends Under Eye Serum Market

1. Increasing Demand for Anti-Aging Products: Consumers are increasingly seeking solutions for signs of aging, such as fine lines, wrinkles, and dark circles around the eyes. Under eye serums formulated with potent anti-aging ingredients like retinol, peptides, and hyaluronic acid are gaining popularity as part of daily skincare routines.

2. Natural and Organic Formulations: There is a growing preference for natural and organic skincare products. Consumers are looking for under eye serums that use botanical extracts and clean ingredients, free from harmful chemicals and synthetic additives. This trend is pushing brands to develop formulations that emphasize purity and sustainability.

3. Focus on Multifunctional Products: Consumers are gravitating towards multifunctional skincare products that provide multiple benefits in one application. Under eye serums that address various concerns-such as hydration, puffiness reduction, and dark circle correction-are becoming more popular, appealing to busy consumers looking for efficiency.

4. Rise of Male Grooming: The male grooming segment is expanding, with more men recognizing the importance of skincare, including targeted treatments like under eye serums. Brands are responding by developing specialized formulations that cater to men's specific skin concerns, contributing to market growth.

5. Influence of Social Media and Beauty Influencers: Social media platforms and beauty influencers play a significant role in shaping consumer preferences and driving product awareness. The popularity of skincare routines shared online is influencing purchasing decisions, prompting brands to leverage digital marketing strategies to reach target audiences effectively.

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*Note: Sample of the report provides details on the scope and coverage, table of contents, research methodology, and Sample Framework of the report. Actual report of 150+ is available for purchase to all the interested stakeholders.

Detailed Segmentation and Classification of the report (Market Size and Forecast - 2031, Y-o-Y growth rate, and CAGR):

• By Product Type
Creams
Gels
Serums
Others (Oils, Balms)

• By Ingredient Type
Retinols
Vitamin C
Hyaluronic Acid
Caffeine
Ceramides
Peptides
Others (plant extracts, oils)

• By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Retail
Others (Departmental Stores, Pharmacy)

• By End User
Women
Men
Unisex

• By Skin Type
Dry Skin
Oily Skin
Combination Skin
Normal Skin
Sensitive Skin

• By Regions and Countries
o North America
o Europe
o Asia-Pacific
o South America
o Middle East & Africa

Following are the players analyzed in the report:

• Estee Lauder
• L'Oreal
• Shiseido
• P&G
• Unilever
• LVMH
• Chanel
• Amorepacific
• LG Household and Healthcare
• Kanabo
• Tatcha
• Drunk Elephant
• Olay
• La Mer
• Kiehl's
• Clarins
• Origins
• Caudalie
• Dr. Barbara Sturm
• SkinCeuticals

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Deep-dive Analysis:

The Report provides deep-dive qualitative and quantitative analysis on Under Eye Serum Market for all the regions and countries covered below:

• North America (the United States, Canada, and Mexico)
• Europe (Germany, France, Italy, United Kingdom, SCANDIVAN, Benelux, Russia, and Rest of Europe)
• Asia-Pacific (Japan, South Korea, India, China, Southeast Asia, and Australia)
• South America (Brazil, Argentina, and Rest of South America)
• Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa, and Rest of the Middle East & Africa)
• Each Country is covered in detail, and report provides qualitative and quantitative analysis on Under Eye Serum Market on each country.

The research provides answers to the following key questions:

1. What is the estimated growth rate of the market for the forecast period 2024-2031? What will be the market size during the estimated period?
2. What are the key driving forces responsible for shaping the fate of the Under Eye Serum market during the forecast period?
3. Who are the major market vendors and what are the winning strategies that have helped them occupy a strong foothold in the Under Eye Serum market?
4. What are the prominent market trends influencing the development of the Under Eye Serum market across different regions?
5. What are the major threats and challenges likely to act as a barrier in the growth of the Under Eye Serum market?
6. What are the major opportunities the market leaders can rely on to gain success and profitability?

Key insights provided by the report that could help you take critical strategic decisions?

• Regional report analysis highlighting the consumption of products/services in a region also shows the factors that influence the market in each region.
• Reports provide opportunities and threats faced by suppliers in the Under Eye Serum and tubes industry around the world.
• The report shows regions and sectors with the fastest growth potential.
• A competitive environment that includes market rankings of major companies, along with new product launches, partnerships, business expansions, and acquisitions.
• The report provides an extensive corporate profile consisting of company overviews, company insights, product benchmarks, and SWOT analysis for key market participants.
• This report provides the industry's current and future market outlook on the recent development, growth opportunities, drivers, challenges, and two regional constraints emerging in advanced regions.
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