openPR Logo
Press release

Enterprise A2P SMS Market Is Expected To Expand At A CAGR Of 6% by 2025

10-04-2016 09:15 AM CET | IT, New Media & Software

Press release from: Future Market Insights

Enterprise A2P SMS Market Is Expected To Expand At A CAGR Of 6%

According to a new market report published by Future Market Insights “Enterprise A2P SMS Market: Global Industry Analysis and Opportunity Assessment, 2015 - 2025,” the global enterprise A2P SMS market was valued at USD 23.4 Bn in 2014 and is expected to register a CAGR of 6.0% from 2015 to 2025. The growth of enterprise A2P SMS market is primarily driven by the increasing number of mobile phone service subscribers and enterprise shift from desktop-first strategy to mobile-first strategy. A2P SMS are currently used for various applications such as updating end-user with campaign perks, location-based opportunities, first-hand/breaking news, promoting brands, polling contest and transactional messages by major industry verticals such as financial institutions and banking, gaming, travel and transport, retail, healthcare institutions and hospitality.

A2P SMS is a type of SMS service sent from an application, particularly a web application to a mobile subscriber. Introduction of OTT applications such as Whatsapp, Facebook messenger and WeChat have resulted in substantial decrease in P2P (person-to-person) SMS revenue. However, A2P messaging enables businesses and organizations to reach large targeted audiences of every age, and demography (having any type of mobile phone) at low cost.

Request Free Report Sample@

On the basis of traffic, the enterprise A2P SMS market is segmented as national and multi-country. The multi-country traffic sub-segment was valued US$ 3.1 Bn in 2014 and is anticipated to register a CAGR of 7.5% during the forecast period. This growth is primarily driven by growth in the e-Commerce and BFSI industry. For instance, A2P messaging services are extensively adopted by banks and other financial institutions for issuing one-time passwords (OTPs) for transaction verifications or for processing customer verification for e-Commerce transactions.

On the basis of messaging tools, the enterprise A2P SMS market is segmented as cloud API messaging platform and traditional and managed messaging platform. Among these, the cloud API messaging platform sub-segment was valued US$ 105.8 Mn in 2014 and has been expected to reach US$ 174.8 Mn by the end of 2015. This growth is driven primarily by the advantages offered by cloud API messaging platform, which includes low-cost, high flexibility and automatically scalable model with reliable services.

On the basis of applications, the enterprise A2P SMS market is segmented as pushed content services, interactive services, promotional campaigns, customer relationship management (CRM) services and others (inquiry and search related services). CRM services segment are further sub-segmented into two-factor authentication (including OTP) and others. Among the applications, CRM services is the largest revenue contributing segment to the enterprise A2P SMS market. A2P SMS is also used for a wide range of applications such as payment confirmations, appointment reminders and to send one-time passwords for two-level verification and offer real-time notification of fraudulent credit/debit card transactions. With growth in global economy, banking and financial institution, advertising and e-Commerce industry are continuously witnessing growth traction. Application developers, marketers and brand promoters are together utilizing SMS to strengthen their customer base, update users with breaking news, conduct campaigns, offer location-based opportunities and other important information.

Request For TOC@

This report also covers trends driving each segment and offers analysis and insights of the potential of the enterprise A2P SMS market in some key regions including North America, Latin America, Eastern Europe, Western Europe, Asia Pacific (excluding Japan), Japan and Middle East & Africa. Among these regions, Asia Pacific accounted for the largest market share in 2014. The region is expected to observe the highest growth throughout the forecast period, with countries such as India, China, South Korea, Singapore and Malaysia witnessing highest adoption of A2P SMS globally. Additionally, the growth across these countries is primarily driven by expanding e-Commerce industry that leverages promotional campaigns for endorsing their brands to consumers (having mobile phones) of various ages and demography.

Leading messaging platform providers and gateway solutions providers in the global enterprise A2P SMS market include OpenMarket Inc., SAP SE, Syniverse Holdings Inc., Twilio Inc., Nexmo Inc., CLX Communications AB, and Mblox Inc.

Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services, which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, an aerial view of the competitive framework, and future market trends.

616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
F: +1-845-579-5705

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Enterprise A2P SMS Market Is Expected To Expand At A CAGR Of 6% by 2025 here

News-ID: 369276 • Views: 280

More Releases from Future Market Insights

How Changing Dynamics of Cable Testing Market are Reflecting on Growth Strategie …
Global Cable Testing Market: Introduction The cost of the substitution of cables that are concealed is very high. Faults in the cable, bending, kinking, and crushing, are not always visible, which has created the requirement for cable testing. Thus, cable testing helps check the cable functionality, cable quality, and cable conformity. Several times, cable testing by visual inspection is an effective way of identifying the actual problem before it causes any
How Transformative Trends in Self-Organising Network Market are Molding Strategi …
Self-Organising Network: Introduction With accelerated advancements and increasing complexities in the radio network technologies, such as those utilised for the development of LTE and 5G networks, which are used for planning, management, configuration, healing and optimisation, are required to be automated to facilitate efficiency. At present, suppliers are offering self-organising networks that possess the ability to offer optimum performance. Self-organising networks are use cases that perform network governance, including network planning,
Mining Vehicle AC Kits Market: Exploring the Impact of Trends on Strategies of K …
Mining Vehicle AC Kits Market: Introduction Cabin space in mining equipment has become more sophisticated in the recent past. The installation of mining vehicle AC kits has evolved from an optional feature to a necessary feature. Mining equipment manufacturers have made advancements in technology related to efficiency, performance and cost of air conditioning systems in order to make them affordable and economical to enable low-budget and compact installations without compromising on
Key Factors to Fuel Growth of the Talent Acquisition & Staffing Technology and S …
With the growing importance of recruiting and retaining top talent effectively and efficiently, smart hiring processes are the need of the hour. It is about time organisations move beyond merely scrutinising resumes. Salaries and benefits are important factors, but adopting ways that would make candidates an important part of the hiring process will attract the best talent. Studies reveal that due to discrepancies in existing Applicant Tracking Systems (ATS), hiring

All 5 Releases

More Releases for SMS

A2P SMS market | a2p, sms market, a2p sms, sms provider, sms service provider, s …
In order to study the various trends and patterns prevailing in the concerned market, Market Research Reports Search Engine (MRRSE) has included a new report titled “Global Enterprise A2P SMS Market” to its wide online database. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future. Report offers a 5-year forecast for the global enterprise A2P SMS market
Global A2P SMS Market
The Global A2P SMS Market Research Report Forecast 2017-2022 is a valuable source of insightful data for business strategists. It provides the A2P SMS industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. Request for discount @ This A2P SMS market study provides comprehensive data which enhances
A2P SMS is one form of service in which SMS is sent from a web based application to a mobile subscriber. Owing to the provision of a secure and reliable operator channel and improvement in end-user experience, A2P SMSs are being widely used in industries such as tourism, banking and financial services institutions, ecommerce, entertainment, and healthcare. A2P SMSs are preferred over other content delivery mediums as they offer multiple
Introducing SANSA SMS Platform
New York, November 28 2016 DEVECORE announces the release of its new state of the art SMS Platform aka "SANSA". SANSA is a smart SMS platform which can be installed on standalone servers or rented on the cloud. SANSA can be used to connect to suppliers and receive messages from clients. It is the smartest and most affordable SMS transport platform on the cloud today. SANSA offers billing, reporting, management, notifications and many
infin-Payment SMS – Collecting Even Higher Amounts via SMS
Now consumers can pay amounts even bigger than ten Euros via SMS: infin Payment SMS permits processing SMS payments for any amount by using an innovative multi-step procedure. For vendors this establishes completely new business models and new target groups. Consumers will love quick and anonymous payment via SMS even more. The newly developed multi-step method accurately processes any amount to the exact cent. infin-Payment SMS being a quick, easy and
Bulk SMS Gateway
“Earn assured good income, achieve quick growth and build a flourishing career through mNatives, a SMS reseller program. Highlights – high return on low investment, global network coverage and 24x7 technical support, fully branded website which requires no technical knowledge, is easy to use and is beginners friendly, 100% message delivery guarantee with no down time. Buy SMS credits from mNative at wholesale price and resell them at your