Email Marketing Software Market Revenue, Insights, Overview, Outlook, Analysis | Valuates Reports

Email Market Size

The email marketing software market was valued at $1,232.8 million in 2021, and is projected to reach $3,321.2 million by 2031, registering a CAGR of 10.89% from 2022 to 2031.

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Email Marketing Software Market By Channel (Business to business, Business to customers), By Deployment Model (On Premises, Cloud Based), By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, Other), By End Use Vertical (BFSI, IT and Telecommunications, Retail and Consumer Goods, Healthcare, Travel and Transportation, Education, Media and Entertainment, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031

By channel, the segment business-to-business (B2B) is expected to grow with impressive valued at $1,232.8 million in 2021, owing to increasing adoption of this channel by various start-ups and small & medium-sized enterprises (SMEs).

By deployment model, the cloud based segment was the highest revenue contributor with $3,321.2 million by 2031, due to the advantages offered such as cost cutting and business flexibility this segment is expected to provide lucrative email marketing software market forecast opportunities.

By application, the email lead generation segment accounted for the highest revenue in 2021 with 10.89% CAGR. However, the customer relationship management segment is expected to witness highest growth rate in the forecasted period.

By end-use vertical, the retail & consumer goods generated the highest revenue in 2021. However, the IT & telecommunications segment is expected to exhibit significant growth during the forecast period.

Region wise, the email marketing software market growth is dominated by North America. However, Asia-Pacific is expected to witness significant growth during the forecast period.

The key players profiled in the report include Aweber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc. (Mailchimp), Jivox Corporation, Salesforce.com, Inc. and Zoho Corporation. Market players have adopted various strategies, such as product launch, collaboration & partnership, joint venture, and acquisition, to expand their foothold in the email marketing software market.

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