Rural Tourism Market Report, Size, Share, Growth, Trends, Industry Analysis, Forecast to 2033

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The new report published by The Business Research Company, titled Rural Tourism Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033, delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the rural tourism market size has grown strongly in recent years. It will grow from $91.09 billion in 2023 to $97.84 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The rural tourism market size is expected to see strong growth in the next few years. It will grow to $131.47 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%.

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What Is Driving The Growth Of The Global Rural Tourism Market?

Rising Cultural Heritage Interest is Fueling Growth in Rural Tourism
The rise in cultural heritage interest is expected to propel the growth of the rural tourism market going forward. Cultural heritage refers to the traditions, customs, monuments, artifacts, and practices passed down through generations that represent a community's historical identity and cultural legacy. The rise in cultural heritage interest can be attributed to factors such as increased global connectivity, which allows people to learn about and appreciate different cultures, growing awareness of the importance of preserving historical sites and traditions, and a heightened desire for authentic travel experiences that connect individuals with local histories and communities. Cultural heritage enhances rural tourism by attracting visitors with unique historical and traditional experiences, thus preserving local customs and boosting the rural economy. For instance, in September 2023, the Department for Communities (DfC), a UK-based government agency, reported that in 2022-23, nearly 59% of adults in Northern Ireland visited a historic site, marking a modest increase from 2021. Therefore, the rise in cultural heritage interest is driving the rural tourism market.

What Is The Key Trend In The Global Rural Tourism Market?

Leveraging Digital Platforms To Boost Collaboration And Visibility For Rural Tourism
Major companies operating in the rural tourism market are focused on leveraging innovative solutions, such as digital platforms, to boost collaboration and visibility for rural tourism. Digital platforms help rural tourism by providing greater visibility and access to remote destinations, facilitating online bookings, and promoting local experiences to a wider audience. For instance, in January 2024, the United Nations World Tourism Organization (UNWTO), a Spain-based non-profit organization, launched an innovative digital platform named TourismConnectsRural. This platform is designed to enhance collaboration among leading tourism villages worldwide. This initiative connects approximately 200 rural destinations globally, facilitating communication and knowledge exchange among these communities.

How Is The Global Rural Tourism Market Segmented?
The rural tourism market covered in this report is segmented -

1) By Tourism: Agro Tourism, Farm Tourism, Wilderness And Forest Tourism, Green Tourism, Eco-Tourism
2) By Accommodation: Farm Stays, Cottage Rentals, Eco-Lodges, Homestays
3) By Age Group: Below 15 Years, 16 To 25, 26 To 35, 36 To 45, 46 To 55, Above 55
4) By Traveler: Adventure Seekers, Cultural Enthusiasts, Eco-Tourists, Family And Group Travelers, Solo Travelers

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How Is The Competitive Landscape Of The Global Rural Tourism Market?
Major companies operating in the rural tourism market are Lufthansa City Center Reisebüropartner GmbH, Marriott International Inc., Booking.com B.V., Priceline.com LLC, Expedia Group Inc., Singapore Airlines Limited, Hilton Worldwide Holdings Inc., Airbnb Inc., Accor S.A., InterContinental Hotels Group, Trip.com Group Limited, TripAdvisor Inc., Condor Flugdienst GmbH, Butterfield & Robinson Inc., Wandertrails Services Private Limited, Outdooractive GmbH & Co. KG. , Thrillophilia Travel Solutions Pvt .Ltd., Kipepeo, Liberty Hill Farm , Martin Randall Travel Ltd., Heartland Travel and Tours Ltd., Cape AgriTours , Cyprus Agrotourism , Meru Agro-Tour & Consultants, Soulitude

Contents Of The Global Rural Tourism Market
1. Executive Summary
2. Rural Tourism Market Report Structure
3. Rural Tourism Market Trends And Strategies
4. Rural Tourism Market - Macro Economic Scenario
5. Rural Tourism Market Size And Growth
…..
27. Rural Tourism Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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