Event and Exhibition Market Trends 2024: Global Insights and Future Growth Prospects

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The new report published by The Business Research Company, titled Event And Exhibition Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033, delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the event and exhibition market size has grown strongly in recent years. It will grow from $45.01 billion in 2023 to $47.66 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The event and exhibition market size is expected to see strong growth in the next few years. It will grow to $60.21 billion in 2028 at a compound annual growth rate (CAGR) of 6%.

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What Is Driving The Growth Of The Global Event And Exhibition Market?

Rising Investments In Corporate Conferences And Events To Drive Growth In The Event And Exhibition Market
The growing investments in corporate conferences and events are expected to propel the growth of the event and exhibition market going forward. Investments in corporate conferences and events refer to companies allocating resources and funds to organize networking, brand promotion, knowledge sharing, and business development gatherings. Corporate conferences and events are inlight with a focus on networking, brand visibility, and direct client engagement. Higher investment in corporate events drives demand for venues, ranging from hotels and conference centers to unique event spaces, thereby boosting revenue for these facilities. For instance, in June 2024, according to the UK Conference and Meeting Survey, a UK-based initiative to assess the performance of the UK's conference and meeting sector, in 2022, there were an estimated 1.02 million conferences and meetings in the UK, a significant increase from 2020 and 2021 (0.2 million and 0.44 million events, respectively). Moreover, such events generated a projected $ 20.96 billion (£16.3 billion) in direct spending on venues and the overall destination, compared to an expected $6.3 billion (£4.9 billion) in 2021. Therefore, growing investments in corporate conferences and events are driving the growth of the event and exhibition market.

What Is The Key Trend In The Global Event And Exhibition Market?

Enhanced Attendee Engagement And Market Competitiveness Through Advanced Transaction Infrastructure
Major companies in the events and exhibitions market are focusing on advancing technology for events and exhibitions, such as advanced transaction infrastructure, to enhance attendee ticketing experiences, streamline operations, and increase engagement by integrating cutting-edge technologies. Transaction infrastructure for event ticketing refers to the technological framework that enables secure payment processing, efficient ticket distribution, real-time validation, and comprehensive management of event tickets. For instance, in August 2023, Leap Event Technology, a US-based event solution company, launched a new integrated merchant services solution designed to streamline payment management for event organizers. This solution, powered by Stripe, is part of Leap's comprehensive suite of event technology offerings, which includes ticketing and e-commerce products tailored for various sectors such as music, sports, and performing arts. Additionally, the service includes fraud protection tools to ensure secure transactions and is available to clients at no extra cost. This launch aims to improve operational efficiency for event organizers while facilitating easier ticket sales and merchandise transactions.

How Is The Global Event And Exhibition Market Segmented?
The event and exhibition market covered in this report is segmented -

1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types
2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types
3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams
4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users

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How Is The Competitive Landscape Of The Global Event And Exhibition Market?
Major companies operating in the event and exhibition market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG

Contents Of The Global Event And Exhibition Market
1. Executive Summary
2. Event And Exhibition Market Report Structure
3. Event And Exhibition Market Trends And Strategies
4. Event And Exhibition Market - Macro Economic Scenario
5. Event And Exhibition Market Size And Growth
…..
27. Event And Exhibition Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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