Press release
Ultraviolet Protection Factor (UPF) Sun Protective Clothing Market Survey and Forecast Report 2032
Ultraviolet Protection Factor (UPF) Sun Protective Clothing Market
Increasing Demand for Skin Protection
With growing awareness about the dangers of prolonged sun exposure, including the risk of skin cancer, more consumers are seeking effective ways to protect themselves. UPF sun protective clothing offers a practical solution by acting as a barrier against harmful Ultraviolet (UV) rays, which are a leading cause of skin cancer. This increasing consumer interest is driving significant growth in the market for UPF clothing.
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Market Growth Drivers
One key factor driving demand is the convenience of incorporating sun protection into everyday clothing. As skin cancer prevention becomes a global health priority, more individuals are adopting UPF clothing as part of a proactive approach to safeguarding their health. For example, reports indicate that skin cancer is the most common form of cancer in the U.S., with around 7,000 deaths in 2021 alone. This is pushing more consumers toward products that help reduce UV exposure.
Additionally, the rise of e-commerce platforms is helping to facilitate the adoption of UPF clothing. Online shopping allows consumers to easily browse, compare, and purchase sun-protective clothing from the comfort of their homes. This accessibility is boosting demand as people increasingly seek convenient solutions for sun protection.
Challenges Facing the Market
Despite the benefits, the high cost of UPF clothing and a general lack of awareness among some consumers pose challenges to market growth. UPF clothing is typically more expensive than regular clothing due to the use of advanced technologies and premium fabrics in its production. This price point can deter budget-conscious consumers, limiting the accessibility of these products to a broader audience.
Material Preferences in UPF Clothing
The market for UPF clothing is segmented by material type, with cotton being the dominant choice in 2022. Cotton's hypoallergenic properties, comfort, and eco-friendly nature make it a popular option for consumers who prioritize sustainability. The growing trend toward environmentally conscious fashion is helping to drive the demand for cotton-based UPF clothing.
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Polyester, another widely used material, is also gaining popularity due to its lightweight, durable, and moisture-wicking properties. Polyester fabrics offer strong UV protection and are ideal for outdoor use, which is contributing to the steady growth of this segment.
Product Segmentation: Shirts Leading the Way
Among the different product types, UPF shirts are expected to capture a significant share of the market during the forecast period. Increasing investments in stylish designs and growing awareness of the importance of sun protection in daily life are helping to boost sales. Additionally, educational campaigns that emphasize the benefits of UPF clothing are encouraging more consumers to adopt UPF shirts as part of their regular wardrobe.
Target Audience: Adults Leading Market Growth
In terms of end users, adults are expected to drive the market's growth due to rising awareness of the long-term effects of sun exposure and an increasing focus on health and wellness. Adults, especially those who spend time outdoors or engage in activities like sports and travel, are more likely to invest in UPF clothing as part of a comprehensive approach to protecting their skin.
UPF clothing offers an easy and effective solution for preventing skin damage without the constant need for sunscreen application, making it a convenient choice for health-conscious individuals.
UPF Sun Protective Clothing Top Companies and Competitive Landscape
The global Ultraviolet Protection Factor (UPF) sun protective clothing market is fairly fragmented with many large and medium-sized players accounting for majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective Ultraviolet Protection Factor (UPF) sun protective clothing products.
Some major players included in the global Ultraviolet Protection Factor sun protective clothing market report are:
Lululemon Athletica Inc.
The North Face Inc.
Quiksilver Inc.
Patagonia, Inc.
Columbia Sportswear Company
IBKUL
UV Skinz, Inc.
Little Leaves Clothing Company
O'Neill
UV-Fashions
UPF Sun Protective Clothing Latest Industry Updates
On 6 November 2020, Columbia Sportswear, which is U.S.-based leading manufacturer and distributor of outdoor and active lifestyle apparel launched a new line of sun-protective clothing called Omni-Shade. The clothing line features various, including long-sleeve shirts, shorts, and hats, that offer UPF 50+ sun protection and are designed to be lightweight and breathable.
UPF Sun Protective Clothing Market Segmentation Analysis
For the purpose of this report, Emergen Research has segmented the global Ultraviolet Protection Factor (UPF) sun protective clothing market on the basis of material type, product type, UPF type, end-use, and region:
Material Type Outlook (Revenue, USD Million; 2019-2032)
Cotton
Polyester
Nylon
Others
Product Type Outlook (Revenue, USD Million; 2019-2032)
Shirts
T-shirts
Jackets
Others
UPF Type Outlook (Revenue, USD Million; 2019-2032)
UPF 30+
UPF 40+
UPF 50+
UPF 100+
Others
End-use Outlook (Revenue, USD Million; 2019-2032)
Children
Adults
Elderly
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Regional Outlook (Revenue, USD Million; 2019-2032)
North America
U.S.
Canada
Europe
Germany
France
UK
Italy
Spain
Benelux
Russia
Rest of Europe
Asia Pacific
China
Japan
South Korea
India
ASEAN Countries
Oceania
Rest of APAC
Latin America
Brazil
Mexico
Rest of LATAM
Middle East & Africa
GCC Countries
Israel
Turkey
South Africa
Rest of Middle East & Africa
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