Audience Analytics Market Insights, Demand, Analysis, Share, Forecast 2024-2033

"The Business Research Company recently released a comprehensive report on the Global Audience Analytics Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

According to The Business Research Company's, The audience analytics market size has grown rapidly in recent years. It will grow from $5.18 billion in 2023 to $5.86 billion in 2024 at a compound annual growth rate (CAGR) of 13.0%. The growth in the historic period can be attributed to demographic information, previous marketing campaigns, website traffic patterns, social media interactions, customer feedback.

The audience analytics market size is expected to see rapid growth in the next few years. It will grow to $9.46 billion in 2028 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period can be attributed to Increasing digitalization, demand for personalization, the growing importance of the customer experience, and the rise of social media and online communities. Major trends in the forecast period include AI and machine learning integration, real-time analytics, cross-channel integration, predictive analytics, personalization at scale.

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Market Drivers and Trends:

The increase in e-commerce activities is expected to propel the growth of the audience analytics market going forward. Electronic commerce, commonly known as e-commerce, refers to the buying and selling of goods and services over the Internet or other electronic networks. E-commerce is on the rise because of the widespread availability of smartphones and internet connectivity, competitive pricing, and convenience for consumers. Audience analytics are used in e-commerce to empower businesses to better understand their customers, deliver personalized experiences, optimize operations, and drive growth in an increasingly competitive landscape. E-commerce platforms use data analytics and algorithms to provide personalized recommendations and offers based on consumers' browsing and purchasing histories, enhancing the shopping experience. For instance, in February 2024, according to the United States Census Bureau, a US-based government agency, total US e-commerce sales were estimated at $1,118.7 billion by 2023, which increased by 7.6% (±1.2%) from 2022, and e-commerce total sales in the USA increased by 15.4% in 2023 from 14.7% in 2022. Therefore, the increase in e-commerce activities is driving the growth of the audience analytics market.

Major companies operating in the audience analytics market are focusing on the development of innovative AI advancements, such as an AI-based audience analytics platform, to enhance their services and offerings and drive their profitability in the market. An AI-based audience analytics platform is a software solution that leverages artificial intelligence (AI) and machine learning algorithms to analyze large volumes of data related to audience behavior, preferences, and interactions. For instance, in June 2022, Alfi Inc., a US-based software company, launched AI Audience Analytics, delivering real-time audience matching, insights, and impression verification specifically for digital out-of-home advertising. It is an AI SaaS advertising platform that delivers innovative measurement solutions to enable brands and screen owners to understand consumers in real time. Additionally, this innovative platform leverages advanced algorithms to analyze real-time audience data, enabling advertisers to gain actionable insights for refining their digital out-of-home advertising campaigns, ensuring precise audience targeting, and validating impressions with accuracy.

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Major Key Players of the Market:

Google plc, Microsoft Corporation, Verizon Communications Inc., Alibaba Group Holding Limited, Comcast Corporation, AT&T Inc., Meta Platforms Inc., Tencent Holdings Limited, Amazon Web Services Inc., International Business Machines Corporation, Oracle Corporation, SAP SE, ViacomCBS Inc., Salesforce.com Inc., Baidu Inc., Experian plc, Snap Inc., Akamai Technologies Inc., JCDecaux, Nielsen Holdings plc, Roku Inc., SAS Institute Inc., Pinterest Inc., Acxiom Corporation, Comscore Inc.

Audience Analytics Market 2024 Key Insights:

• The Audience Analytics Market is expected to grow to $9.46 billion in 2028 at a compound annual growth rate (CAGR) of 12.7%.
• Impact Of E-commerce Growth On The Audience Analytics Market
• AI Audience Analytics Revolutionizes Out-Of-Home Advertising Campaigns
• North America was the largest region in the audience analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the audience analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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