openPR Logo
Press release

Christie Joins Digital Place Based Advertising Association

09-30-2016 09:48 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Christie Digital

/ PR Agency: Herman & Almonte PR
The Digital Place Based Advertising Association (DPAA) announced today that Allure and its Christie Experiential Network (CEN) have joined its rapidly growing association. A division of Christie Digital Systems USA, Inc., CEN provides leading digital projection and display technologies, including 3D visualization, digital signage, video walls and more. Actively deploying a network of digital signs in cinema lobbies throughout the country, targeting national, regional and local advertisers, CEN’s immersive experiential format is transforming consumer experience and brand engagement.

"Christie is leading the industry with a range of spectacular digital displays that really grab consumers' attention, making content and messaging even more impactful," said Barry Frey, president & CEO, DPAA. "We welcome the Christie Experiential Network to our membership ranks and look forward to helping them build lasting relationships."

Kevin Romano, EVP of Global Media for CEN, said, "Barry and his team at DPAA are doing great work in advancing the profile and status of the digital place-based media industry. We are proud to become part of this association as we advance the industry to new heights together."

Membership in DPAA encompasses numerous benefits, including admission to quarterly "mini summit" meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification as well as publication discounts. Additionally, there are opportunities to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign, and more.

The DPAA's annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.

About Allure and the Christie Experiential Network (www.allure-christie.com)
Allure, A Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, via its widely deployed visual communication and retail transaction software and services. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent, innovative and interactive data-driven solutions leverage analytics, exceptional creative, powerful software, and cutting-edge hardware through business applications that deliver engaging consumer experiences and achieve desired business outcomes.

About Christie® (www.christiedigital.com)
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.
Christie Experiential Network’s deployments are designed to create dynamic and engaging consumer experiences. Featuring touch screen and image capture technology, these signs support brand advertising, promotions and even gamification. Ad campaigns can also incorporate feedback mechanisms that go beyond exposures to include responses and links to social media.

About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.

The DPAA's annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York.

The DPAA is a Video Everywhere AssociationTM.

Twitter: @DPAAorg
Facebook: facebook.com/DPAAorg
YouTube: youtube.com/user/dpaavision
LinkedIn: www.linkedin.com/company/dpaa

729 7TH AVE
9TH FL
NYC, NYC 10019

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Christie Joins Digital Place Based Advertising Association here

News-ID: 368449 • Views:

More Releases from Christie Digital

Christie Technology Helps LUMA Projection Arts Festival Draw Record Crowds to Bi …
Nine Christie® Roadster HD20K-J 3DLP® projectors showcased local artists and their creations – including the area’s own Johnny Hart, creator of the beloved BC comic strip – onto five historic buildings at the annual LUMA Projection Arts Festival earlier this month. The brainchild of Tice Lerner, Nick Rubenstein and Joshua Bernard Ludzki, the event, now in its second year, featured animation by noted motion design firm Favorite Color, and
World’s First Laser Giant Dome Cinema Coming to Cleveland
D3D Cinema, in partnership with Christie®, is excited to announce that the newly branded Cleveland Clinic Dome Theater at Great Lakes Science Center (GLSC) is about to receive a serious projection upgrade – the world’s first giant dome cinema laser system. The theater re-launch, complete with new seats and carpet, is set to open to the public in October. The new three-projector, laser-illuminated projection system will replace the IMAX® 15/70mm film

More Releases for DPAA

Digital Out of Home Worldwide Industry Share, Size, Gross Margin, Trend, Future …
New York, March 10, 2020: The scope of the report includes a detailed study of Global Digital Out of Home Market with the reasons given for variations in the growth of the industry in certain regions. The global Digital out of Home Market is expected to exceed more than US$ 23 Billion by 2024 at a CAGR of 10% in the given forecast period. Browse Full Report @: https://www.marketresearchengine.com/digital-out-of-home-market-report Programmatic advertising has a