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Edgar Allan Fall Press 2016

09-30-2016 09:48 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Edgar Allan

Street art meets weather forecasting. Doctors that arrive at your door like superheroes with black bags. A mattress in a box with a southern accent. That’s just a bit of what Atlanta branding, digital design and brand journalism firm Edgar Allan has been working on bringing into the world lately. Well that, and a brand new office space on the legendary Goat Farm Arts Center’s sprawling, chicken-dotted campus.

It’s been three and a half years since the “story-focused” agency first set up shop in a small, ceiling-less white box around the corner. “We built our space ‘one thing at a time,’” says EA managing Partner Mason Poe. “One week, a conference room. The next, kitchen. Last winter, a wood burning stove. It’s been exciting—and we learned a lot.”

Unsurprisingly, the thrill of discovery is also what fuels Edgar Allan’s entire multidisciplinary team of writers, designers, responsive web gurus and strategists. Last year, the EA crew threw a series of Wednesday evening mystery shindigs dubbed “The Ever So Much More So” (after a children’s story in which a huckster sells powder that makes everything “just that much better”). The idea wasn’t just an excuse to party: the events were aimed at creating what Poe calls hoopla—experiences people want to talk about. This year, they employed the concept to build a mattress company from the ground up, from naming to brand to seeing the Loblolly featured in the top-rated Airbnb in the world. In the coming weeks, they’ll hold an end-of-summer crawfish boil for family and favorite clients, begin a responsive web design class at Atlanta’s Switchyards Downtown Club, and launch a new website for both a Coca-Cola affiliated youth development nonprofit and themselves, at

“There’s a lot going on around here right now,” says Partner and Brand Journalism lead Kendra Rainey. “We’re thrilled to have had a fantastic year helping a variety of clients, from startups to enterprise communicate with their customers in interesting ways—it keeps us thinking about how the way each works can help the other. Startups are all passion and quick moves—fail fast and change often. We find that enterprise clients benefit from their processes and focus on velocity. And the startups get a lot out of what we know about enterprise’s scale and rigor.”

“It’s all about the story,” adds Poe. “Great products have great stories. And we love to help companies tell theirs.”

Edgar Allan combines brand strategy, responsive web design, & brand journalism to help companies better communicate with humans who love them. They do it from Atlanta, Georgia, working through the lens of story to help customers find their part in yours.

Edgar Allan
1200 Foster Street, Studio B1, Atlanta, GA 30318
Press Contact:
Mac Randall - Director of Strategy & New Business
404.536.5444 - -

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