Press release
Unlocking the Power of Email: Trends in Marketing Software for 2024
According to The Business Research Company's, the email marketing software market size has grown rapidly in recent years. It will grow from $1.49 billion in 2023 to $1.69 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%. the growth in the historic period can be attributed to the growth of digital marketing strategies, increased adoption of email as a communication channel, increased use of predictive analytics for email campaign optimization, the rise of e-commerce and online businesses, and evolution of email regulations and compliance standards.
the email marketing software market size is expected to see rapid growth in the next few years. It will grow to $2.86 billion in 2028 at a compound annual growth rate (CAGR) of 14%. the growth in the forecast period can be attributed to the expansion of AI and machine learning integration, emphasis on data privacy and security measures, integration with other marketing technologies such as CRM and social media platforms, growing demand for mobile-responsive email designs and shift towards interactive, dynamic email content. Major trends in the forecast period include the rise of omnichannel marketing automation solutions, greater emphasis on behavioral targeting and segmentation, enhanced focus on user-generated content in email campaigns, the emergence of voice-assisted email marketing functionalities, and advancements in automation and personalization capabilities.
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Market Drivers and Trends:
The rising demand for lighter vehicles is expected to propel the growth of the electric vehicle plastics market going forward. Lighter vehicles refer to vehicles that have reduced weight compared to conventional models. The demand for lighter vehicles is rising due to increasing fuel efficiency standards, environmental concerns about emissions, and advancements in materials technology enabling weight reduction without compromising safety or performance. Utilizing electric vehicle plastics in lighter vehicles decreases weight while preserving strength and durability, boosting overall efficiency and performance. These innovative plastics improve fuel economy and extend the range of electric vehicles. For instance, in May 2024, according to Federal Reserve Economic Data provided by the Federal Reserve Bank of St. Louis, a US-based financial institute, the sales of lightweight vehicles, including automobiles and trucks, increased from 13.5 million in 2022 to 16.1 million in 2023. Therefore, the rising demand for lighter vehicles is driving the electric vehicle plastics market.
Major companies operating in the email marketing software market are focusing on developing advanced technological solutions, such as generative artificial intelligence (AI) email marketing tools, to gain a competitive edge in the market. A generative AI email marketing tool uses artificial intelligence to automatically create personalized and optimized email content for marketing campaigns. For instance, in April 2023, Intuit Mailchimp, a US-based email marketing company, launched Email Content Generator (beta), a generative AI tool that allows marketers and small businesses to create personalized email campaigns. This tool, part of Mailchimp's suite of AI-powered features, utilizes GPT AI technology to generate content based on industry, marketing intent, and brand voice. Mailchimp's AI capabilities, including creative assistant, content optimizer, and send-time optimization, help users design effective campaigns, optimize content, and analyze performance.
Key Benefits for Stakeholders:
• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.
• Informed Decision-Making: The reports provide crucial data that support strategic decisions, reducing risks and enhancing business planning.
• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
• Tailored Solutions: The Business Research Company offers customized reports that address specific needs, ensuring stakeholders receive relevant and actionable insights.
• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
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Major Key Players of the Market:
Major companies operating in the email marketing software market are focusing on developing advanced technological solutions, such as generative artificial intelligence (AI) email marketing tools, to gain a competitive edge in the market. A generative AI email marketing tool uses artificial intelligence to automatically create personalized and optimized email content for marketing campaigns. For instance, in April 2023, Intuit Mailchimp, a US-based email marketing company, launched Email Content Generator (beta), a generative AI tool that allows marketers and small businesses to create personalized email campaigns. This tool, part of Mailchimp's suite of AI-powered features, utilizes GPT AI technology to generate content based on industry, marketing intent, and brand voice. Mailchimp's AI capabilities, including creative assistant, content optimizer, and send-time optimization, help users design effective campaigns, optimize content, and analyze performance.
Email Marketing Software Market 2024 Key Insights:
• The email marketing software market size is expected to grow to$2.86 billion in 2028 at a compound annual growth rate (CAGR) of 14%.
• Growing Use of Mobile Devices Propel Email Marketing Software Market
• Advancements In Sustainable Technology Enhanced Electric Vehicle Plastics Market
• North America was the largest region in the email marketing software market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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