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Media Streaming Market Key Drivers, Opportunities, Leading Players And Forecast To 2033
Media Streaming Market Key Drivers
According to The Business Research Company's, the media streaming market size has grown strongly in recent years. It will grow from $124.08 billion in 2023 to $135.03 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to growing demand for subscription services, availability of original and region-specific content, popularity of live sports streaming, lockdown-driven viewership spike, growing preference for online streaming services.
The media streaming market size is expected to see strong growth in the next few years. It will grow to $186.68 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to rising internet penetration and high-speed access, enhanced customer experience and personalization, changing strategies by vendors, advertising and revenue models. Major trends in the forecast period include continued global expansion, advancements in streaming technology, integration of blockchain and decentralized technologies, personalization through ai and machine learning, and multi-platform viewing experiences.
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Market Drivers and Trends:
The growing adoption of subscription video-on-demand (SVoD) services is expected to propel the growth of the media-streaming market moving forward. Subscription video-on-demand (SVoD) services refer to digital streaming platforms that provide users with access to a vast library of video content for a recurring subscription fee. The adoption of subscription video-on-demand (SVoD) services is on the rise due to SVoD platforms offer consumers a vast library of content that can be accessed anytime, anywhere, providing unprecedented convenience and flexibility compared to traditional television broadcasting. For instance, in 2023, according to a survey conducted by Instituto Brasileiro de Geografia e Estatística (IBGE), a Brazil-based government agency, it is found that 43.4%of households with TVs had access to SVoD services, which equivalent to 31.1 million homes. This represents a 27.8% increase when compared to 2021 and up 16.5%from previous years. Therefore, the growing adoption of subscription video-on-demand services is driving the growth of the media streaming market.
Major companies operating in the media streaming market are developing innovative technologies, such as Communication Studio, a video streaming solution to increase their profitability in this market. This technology aims to provide a branded and seamless experience for reaching and engaging stakeholders, both internally and externally, and to create a consumer-centric streaming experience for various internal communications needs, such as onboarding, company-wide updates, and training. For instance, in 2023, Brightcove, a US-based public company, launched Brightcove Communications Studio. It is a video streaming solution designed to enhance internal communications capabilities, aiming to help HR (Human Relations) and communications professionals build deeper relationships and better engage with their internal stakeholders. It offers a range of features, including video carousels, organized collections, and analytics capabilities, to help companies communicate with their employees more effectively
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Major Key Players of the Market:
Amazon.com Inc., Apple Inc., Microsoft Corporation, American Telephone and Telegraph Company , The Walt Disney Company, Tencent Holdings Limited, Netflix Inc., ViacomCBS Inc., NBCUniversal, Baidu Inc., Discovery Inc., Spotify Technology S.A., Hulu LLC, British Broadcasting Corporation, British Broadcasting Corporation , Roku Inc., Pandora Media Inc., Zee Entertainment Enterprises, Deezer SA, iFlix Sdn Bhd, Redbox Automated Retail LLC, CuriosityStream, Cinedigm Corporation, Kanopy, Ellation Inc.
Media Streaming Market 2024 Key Insights:
• The media streaming market is expected to grow to $186.68 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%.
• Surging SVoD Adoption As A Driving Force In Media Streaming Market Growth
• The Rise of Video Streaming Solutions in the Media
• North America was the largest region in the media streaming market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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