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Mobile Apps And Web Analytics Market Size, Share, Growth Analysis, Business Insights And Forecast To 2033
Mobile Apps And Web Analytics Market Size
According to The Business Research Company's, The mobile apps and web analytics market size has grown rapidly in recent years. It will grow from $10.92 billion in 2023 to $12.75 billion in 2024 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to growing competition in the mobile market, increasing in 5G adoption, exploring blockchain technology, growing importance of mobile marketing chains,increasing smartphone penetration.
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Market Drivers and Trends:
The increasing digital transformation is expected to propel the growth of the mobile apps and web analytics market going forward. Digital transformation is the strategic integration of digital technologies to fundamentally reshape business processes, culture, and customer experiences. The customers are accustomed to digital experiences and have heightened expectations for convenience, personalization, and responsiveness, which contributes to the requirement of digitalization. Mobile apps and web analytics are used role in digital transformation to provide organizations with valuable insights into user behavior and preferences by tracking and analyzing user interactions, such as app usage patterns, website navigation paths, and customer engagement metrics. For instance, in January 2024, according to the report of Exploding Topics, a US-based platform that focuses on identifying and monitoring emerging trends and topics on the internet, the companies globally invested $1.85 trillion in digital transformation initiatives in 2022, with projections indicating a rise to $3.4 trillion by 2026. Therefore, the increasing digital transformation is driving the growth of the mobile apps and web analytics market.
Major companies operating in the mobile apps and web analytics market are focusing on developing innovative analytic solutions such as pin analytics to strengthen their position in the market. These analytics allows users to access real-time insights on the performance of their pins directly from their mobile devices, which is a significant advancement in the field of mobile app analytics. For instance, in July 2022, Pinterest, a US-based image sharing and social media service, launched pin analytics on mobile. The real-time analytics feature provides users with valuable data to make more informed decisions about its pin strategy, ultimately impacting the performance on the platform. It provides insights into how the pins are performing, including impressions, clicks, saves, and close-ups.
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Major Key Players of the Market:
Apple Inc., Alphabet Inc. , Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc. , Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd
Mobile Apps And Web Analytics Market 2024 Key Insights:
• The mobile apps and web analytics market is expected to grow to $23.34 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%.
• Digital Transformation Fuels Surge In Mobile Apps And Web Analytics Market
• Revolutionizing Mobile App Analytics The Rise Of Real-Time Insights
• North America was the largest region in the mobile apps and web analytics market in 2023
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