Press release
Film Tourism Overview And Sector Outlook Market 2025 Key Trends, Opportunities, Sales Revenue, Developments and Outlook 2032
IntroductionFilm tourism, often referred to as "movie-induced tourism," is a growing niche sector within the broader tourism industry. It involves travelers visiting destinations featured in films or television series. This form of tourism capitalizes on the emotional connections audiences form with specific locations depicted in visual media. Over the past few decades, film tourism has grown significantly as more production companies take their projects to exotic, historical, or picturesque locations around the world. Additionally, as the influence of films and TV series on culture and society has increased, so too has the motivation for people to visit the places seen on-screen.
Film Tourism Overview And Sector Outlook Market Size was estimated at 168.12 (USD Billion) in 2023. The Film Tourism Overview And Sector Outlook Market Industry is expected to grow from 179.29(USD Billion) in 2024 to 300.0 (USD Billion) by 2032. The Film Tourism Overview And Sector Outlook Market CAGR (growth rate) is expected to be around 6.64% during the forecast period (2025 - 2032).
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The Emergence of Film Tourism
The concept of film tourism began to take off in the 1990s, notably after the success of films such as Braveheart (1995) and The Lord of the Rings trilogy (2001-2003). Fans of these movies flocked to the filming locations in Scotland and New Zealand, respectively, boosting local tourism revenues. The rise of digital media, online streaming services, and global film distribution has further enhanced the exposure of different geographic locations to international audiences, making film tourism a more accessible and mainstream travel motivation.
This type of tourism is multifaceted and can range from visiting famous film sets, such as the Harry Potter studios in the UK, to exploring entire cities that have become synonymous with certain genres, like Paris for romantic films or New York City for urban dramas. In some cases, entire countries have benefitted, like Iceland, which saw a rise in tourism after being featured in Game of Thrones and Star Wars: The Force Awakens.
Market Growth and Trends
According to research, film tourism has grown at a significant pace in recent years and is expected to continue growing. Several factors have contributed to this surge. One is the increase in international travel, fueled by cheaper airfares, the proliferation of budget airlines, and the rise in middle-class disposable income, especially in regions such as Asia-Pacific and Latin America. Another factor is the growing accessibility of media. With the expansion of global streaming platforms like Netflix, Amazon Prime, and Disney+, audiences worldwide have access to content featuring various locations, further piquing their interest in traveling to these places.
Furthermore, social media plays a crucial role in promoting film tourism. Platforms like Instagram, YouTube, and TikTok allow fans to share their experiences of visiting film locations, creating a viral loop that encourages others to visit. Travelers now seek unique, personalized experiences, often driven by emotional connections to the media they consume. Visiting a famous film location becomes an opportunity to live out a cherished moment from a favorite movie or TV show.
Key Markets in Film Tourism
1. United States
The U.S. has long been a hub for film tourism, with Hollywood being the global epicenter of movie-making. Cities like Los Angeles and New York attract millions of tourists annually who want to visit film sets, attend studio tours, or see iconic landmarks featured in famous films. Destinations like Universal Studios in Orlando and Los Angeles, the Walk of Fame, and movie-themed amusement parks (e.g., Disney's Hollywood Studios) are key attractions for film tourists. Additionally, rural locations, such as those featured in Westerns or films set in small-town America, also see a boost in tourism.
2. United Kingdom
The U.K. is another major film tourism hub, with London, Edinburgh, and Oxford serving as popular destinations. The country has been the filming site for iconic movies such as the Harry Potter series, James Bond films, and Notting Hill. Studio tours like the Warner Bros. Studio Tour in London offer immersive experiences, drawing thousands of fans each year. Beyond the capital, cities such as Edinburgh have seen a rise in visitors thanks to films like Trainspotting and shows like Outlander.
3. New Zealand
Perhaps one of the most iconic examples of film tourism's influence on a country's economy is New Zealand. The stunning landscapes used as the backdrop for Peter Jackson's The Lord of the Rings and The Hobbit trilogies have led to a significant influx of tourists. Various tour companies offer guided visits to film locations such as Hobbiton in Matamata and the Tongariro National Park, which doubled as the ominous "Mordor."
4. Iceland
Iceland has benefitted greatly from its use as a backdrop in Game of Thrones as well as several high-profile films such as Interstellar and Star Wars: The Force Awakens. The country's unique landscapes of glaciers, volcanoes, and black sand beaches have helped it become one of the fastest-growing tourism markets in Europe, with film tourism playing a crucial role.
5. India
Bollywood films also contribute to film tourism, particularly in cities like Mumbai, which houses the Bollywood industry itself. Fans often visit the famous Film City, located in the city's suburbs, and the locations where popular Bollywood films were shot, such as Rajasthan's palaces and the Taj Mahal.
Key Companies in the Film Tourism Overview And Sector Outlook Market Include:
Puy du Fou
Tokyo DisneySea
Disney's Hollywood Studios
Chimelong Ocean Kingdom
Happy Valley Shanghai
Tokyo Disneyland
Universal Studios Hollywood
The Wizarding World of Harry Potter
Movie Park Germany
Lotte World
Warner Bros. Studio Tour London
Warner Bros. World Abu Dhabi
Everland Resort
Gardaland
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Economic Impact of Film Tourism
Film tourism has a considerable economic impact on local and national economies. By attracting tourists to often lesser-known areas, it helps in diversifying the tourist base and mitigating seasonality issues. For example, the winter months can see an influx of visitors to locations used in productions like Game of Thrones. This type of tourism generates direct revenues through visitor spending on accommodation, food, tours, and other travel-related services, as well as indirect benefits such as the promotion of local culture and heritage.
New Zealand's tourism industry, for example, has been estimated to have gained billions of dollars from the popularity of the Lord of the Rings franchise. Similarly, Game of Thrones tourism has had a marked effect on Iceland, Croatia, and Northern Ireland's tourist numbers, helping boost local economies and create job opportunities in hospitality and services.
Challenges in Film Tourism
Despite its many benefits, film tourism presents several challenges. One is the environmental and social impact on filming locations, especially if they are ecologically sensitive or culturally significant areas. Increased foot traffic from tourists can lead to wear and tear, potentially damaging natural or historic sites. There is also the risk of overtourism, where an overwhelming number of visitors can strain infrastructure and diminish the quality of life for locals.
Moreover, not all films or television shows lead to long-lasting tourism boosts. The popularity of a location can wane if a film or show falls out of cultural relevance. Consequently, regions need to develop sustainable film tourism strategies that ensure longevity and minimize the risks associated with short-lived tourism trends.
Future Outlook
The outlook for film tourism remains bright, with several factors poised to drive further growth. The continued expansion of global streaming platforms and the increasing globalization of film production mean that more destinations will become accessible and desirable to global audiences. Governments and tourism boards are also increasingly recognizing the potential of film tourism, investing in film commissions to attract filmmakers and promoting their regions as prime filming locations.
Table of Contents
SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
EXECUTIVE SUMMARY
• Market Overview
• Key Findings
• Market Segmentation
• Competitive Landscape
• Challenges and Opportunities
• Future Outlook
SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
SECTION III: QUALITATIVE ANALYSIS
SECTION IV: QUANTITATIVE ANALYSIS
SECTION V: COMPETITIVE ANALYSIS
LIST Of tables
LIST Of figures
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