Brand Licensing Market is Booming Worldwide: Disney, Authentic Brands, Meredith

Global Brand Licensing Market, is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support. The report provides information on market trends and development, growth drivers, technologies, and the changing investment structure of the Brand Licensing Market. Some of the key players profiled in the study are Disney, Authentic Brands Group, Meredith Corporation, Iconix Brand Group, Warner Bros., ViacomCBS, Universal Brand Development.

The Brand Licensing Market have seen a market size of USD 320 billion in 2023 and estimated to reach USD 400 billion by 2030, growth at a CAGR of 4%. Pre Covid, back in 2019 it was ranging ~ USD 290 billion and since then market have recovered completely and showing robust growth.

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Brand Licensing Market Overview:
Brand licensing refers to the process by which brand owners authorize third parties to use their brand name, logo, or intellectual property for a fee or royalty. The brand licensing market is expanding due to the increasing commercialization of intellectual property, the rise of celebrity endorsements, and the growing demand for branded consumer products. Brand licensing offers companies the opportunity to expand their market reach, enhance brand recognition, and generate additional revenue streams. However, challenges related to maintaining brand integrity, protecting intellectual property rights, and managing royalty agreements can hinder market growth. The fashion, entertainment, and sports sectors are key contributors to the growth of the brand licensing market.

Geographically, North America have shown robust growth in Brand Licensing market and Asia-Pacific region is growing at fastest pace.

Market Trends:
• Expansion of licensing into new sectors such as digital media and gaming, increasing use of social media influencers for brand promotion

Market Drivers:
• Increasing commercialization of intellectual property, rising demand for branded consumer products, growth in celebrity endorsements

Market Challenges:
• Protecting intellectual property rights, maintaining brand integrity, managing complex royalty agreements

The segments and sub-section of Brand Licensing market is shown below:

The Study is segmented by the following Product/Service Type: Fashion Brand Licensing, Entertainment Brand Licensing, Sports Brand Licensing, Corporate Licensing, Celebrity Licensing

Major applications/end-users' industry are as follows: Fashion Industry, Entertainment, Media and Publishing, Sports Merchandise, Consumer Electronics

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Important years considered in the Brand Licensing study:
Historical year - 2019-2023; Base year - 2023; Forecast period** - 2024 to 2030 [** unless otherwise stated]
If opting for the Global version of Brand Licensing Market; then below country analysis would be included:
• North America (USA, Canada and Mexico)
• Europe (Germany, France, the United Kingdom, Netherlands, Italy, Nordic Nations, Spain, Switzerland and Rest of Europe)
• Asia-Pacific (China, Japan, Australia, New Zealand, South Korea, India, Southeast Asia and Rest of APAC)
• South America (Brazil, Argentina, Chile, Colombia, Rest of countries etc.)
• Middle East and Africa (Saudi Arabia, United Arab Emirates, Israel, Egypt, Turkey, Nigeria, South Africa, Rest of MEA)

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Key Questions Answered with this Study
1) What makes Brand Licensing Market feasible for long term investment?
2) Know value chain areas where players can create value?
3) Territory that may see steep rise in CAGR & Y-O-Y growth?
4) What geographic region would have better demand for product/services?
5) What opportunity emerging territory would offer to established and new entrants in Brand Licensing market?
6) Risk side analysis connected with service providers?
7) How influencing factors driving the demand of Brand Licensing in next few years?
8) What is the impact analysis of various factors in the Brand Licensing market growth?
9) What strategies of big players help them acquire share in mature market?
10) How Technology and Customer-Centric Innovation is bringing big Change in Brand Licensing Market?

Browse Executive Summary and Complete Table of Content @ https://www.htfmarketreport.com/reports/4350191-2024-2032-report-on-global-brand-licensing-market?utm_source=Vishwanath_OpenPR&utm_id=Vishwanath

There are 15 Chapters to display the Brand Licensing Market
Chapter 1, Overview to describe Definition, Specifications and Classification of Brand Licensing market, Application [Fashion Industry, Entertainment, Media and Publishing, Sports Merchandise, Consumer Electronics] And Market Segment by Types [Fashion Brand Licensing, Entertainment Brand Licensing, Sports Brand Licensing, Corporate Licensing, Celebrity Licensing];
Chapter 2, objective of the study.
Chapter 3, Research methodology, measures, assumptions and analytical tools
Chapter 4 and 5, Brand Licensing Market Trend Analysis, Drivers, Challenges by consumer behaviour, Marketing Channels, Value Chain Analysis
Chapter 6 and 7, to show the Brand Licensing Market Analysis, segmentation analysis, characteristics;
Chapter 8 and 9, to show Five forces (bargaining Power of buyers/suppliers), Threats to new entrants and market condition;
Chapter 10 and 11, to show analysis by regional segmentation, comparison, leading countries and opportunities; Customer Behaviour

Thanks for showing interest in Brand Licensing Industry Research Publication; you can also get individual chapter wise section or region wise report version like North America, LATAM, United States, GCC, Southeast Asia, Europe, APAC, United Kingdom, India or China etc

Nidhi Bhawsar (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone: +15075562445
sales@htfmarketreport.com

About Author:

HTF Market Intelligence consulting is uniquely positioned empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist in decision making.

This release was published on openPR.