In-Game Advertising Market Developments, Top Trends and Leading Players Analysis to 2030

As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.

Rise in interest in social and mobile gaming and increase in global internet penetration have boosted the growth of the global in-game advertising market. However, these in-game ads district users from the game, which hampers the market growth. On the contrary, advancements in technology and potential in the developing countries would open new opportunities in the future.

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The in-game advertising market is being driven by the increasing advertising budgets of advertisers who recognize the potential of in-game ads to reach a highly engaged audience. The popularity of mobile gaming has made in-game ads even more appealing to advertisers, as they can target a younger demographic that spends a significant amount of time playing mobile games.

In addition to the high engagement levels of gamers, in-game advertising also offers the advantage of being able to deliver targeted and personalized ads based on a user's behaviour and preferences within the game. This allows advertisers to create more effective and relevant campaigns that can increase engagement and drive conversions.

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Furthermore, the in-game advertising market size is expected to continue to grow as gaming becomes even more popular and accessible on a global scale. With the increasing availability of high-speed internet and advanced gaming devices, the number of gamers is expected to increase significantly in the coming years.

Covid-19 scenario:

The Covid-19 pandemic disrupted digital advertising as business owners had to reconsider their marketing strategies and decide whether it is the best time to run online ads.
However, during the pandemic, people spent more time on internet gaming, which opened new opportunities for the market.

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By region, the global in-game advertising industry across North America held the largest share in 2021, accounting for more than one-third of the market, due to presence of major market players in the region. However, the market across Asia-Pacific is anticipated to register the highest CAGR of 12.6% during the forecast period, owing to increase in internet penetration in the region.

Major market players

Alphabet Inc.
Anzu Virtual Reality Ltd.
Blizzard Entertainment Inc.
Electronic Arts Inc.
MediaSpike Inc.
ironSource Ltd.
Motive Interactive Inc.
Playwire LLC
RapidFire Inc.
WPP Plc.

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