100 of Asian Street Culture Leaders Gather for "Let's FLOPPY 2.0" in Gwangju, South Korea

On September 28-29, Let's FLOPPY 2.0 brought together more than 2,000 participants from 10 different countries under the theme "Soul Connection by Sharing the Same Taste."

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Organized by DoTPlanner (represented by JiYun Kim and Dohyun Kim) and Gwangju Tourism Organization (CEO Jingang Kim), Let's FLOPPY 2.0 took place at the Kimdaejung Convention Center in Gwangju, bringing together participants from both Korea and abroad.

As a global street culture convention, Let's FLOPPY featured four key themes: TALK SESSION, MUSIC LIVE, FASHION TASTE, and FOOD GALLERY, making it unique for its internationally curated lineup.

In the TALK SESSION, the event's direction focused on "connection" to create a healthy ecosystem. On the first day, CEO of Gallery STAN Inji Son and CEO of Peaches Ye Intaek discussed how today's increasingly segmented "tastes" form and engage fan communities, drawing significant interest. The session "Festival, an experience where our tastes become culture" featured Miso Kim (director) and Haein Kim (marketing director) of the DMZ Peace Train Music Festival, while the "Formation of a lifestyle-based community" session showcased Mamaluli, the co-owner of Breakfast Club Tokyo, redefining street culture and sharing insights into the global trend of taste evolving into culture.

The second day featured notable figures such as Inchan Oh, CEO of the MZ-generation (millennials and Gen Z)-loved select shop 8DIVISION, and Sangyub Lee, founder of the fashion brand SAN SAN GEAR. Bianco, founder of sabukaru.online, also spoke about his experience as a German immersed in Japanese street culture, alongside former GQ Korea, Playboy Korea, and Hypebeast Korea editor Jisung You.

MUSIC LIVE was filled with unique sounds from artists who constantly push the boundaries of existing genres. Performances included Japanese band Gliiico, which is gaining attention in both the music and fashion scenes, as well as a range of Korean acts like CIFIKA, Silica Gel, Sailor Honeymoon, Snake Chicken Soup, and Kirara. A special 'Taste Zone' allowed fans to listen to the personal playlists of performing artists, offering a distinct and immersive experience.

FASHION TASTE served as a large-scale pop-up store for global street culture. More than 20 brands, including Korea's SAN SAN GEAR, Japan's sabukaru.online, China's GRAPE, Taiwan's Teng Yung Han & Label Blank, and Thailand's TYEZINE, showcased their collections. In the FOOD GALLERY, 10 culinary brands, such as Breakfast Club Tokyo, Magpie Brewing Company, Jack Jack, Werk Roasters, and local brands participated.

The convention also fostered networking between top-tier street culture brands, artists, musicians, influencers, and magazine representatives from around the world. This created opportunities for several brands and bands to expand internationally. Notably, a collaboration between Japan's F&B lifestyle brand Breakfast Club Tokyo and Korean liquor brand Bohae Brewery led to a successful synergy, highlighting the potential for global market expansion.

Furthermore, the event organizers actively collaborated with international artists. They created this year's event character and merchandise in collaboration with Taiwanese artist Teng Yung Han and hosted workshops where overseas artists interacted with Korean fans by co-creating zines, scarves, stickers, and jewelry.

Sponsored by Korea Tourism Organization, Bohae Brewery, and T.B.O.S., Let's Floppy 2.0 was selected as part of the Korea Tourism Organization's MICE Industry Support Program. It was also supported by Korea Culture Information Service Agency, Asia Esports Industry Support Center, and G-Festa Gwangju.

DoTPlanner's JiYun Kim, co-host of the event, stated, "In this second edition of Let's FLOPPY, we aimed to focus on Asian street culture leaders and leading brands as well as the keyword 'taste' to redefine street culture as a taste-based community and to propose the value of industrial growth through Asian trend analysis. Through the intertwined cultures of music, fashion, art, and food, we hope participants found opportunities to connect through their tastes, meet new and different tastes, and discover new inspirations."
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