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Eyelash Serum Market Trends, Market Share, Size, Growth Status And Forecast To 2033
Eyelash Serum Market Trends
According to The Business Research Company's, The eyelash serum market size has grown rapidly in recent years. It will grow from $1.03 billion in 2023 to $1.14 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increasing awareness of skincare, rising disposable income, changing lifestyles, rising urbanization, growing aging population..
The eyelash serum market size is expected to see strong growth in the next few years. It will grow to $1.58 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to rising beauty consciousness, e-commerce growth, sustainable and eco-friendly solutions, expansion in emerging markets, influencer and social media impact.. Major trends in the forecast period include smart and connected devices, integration of biometric data, ai-powered skincare analysis, dual-purpose devices, innovations in materials and design..
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Market Drivers and Trends:
The rising demand for cosmetics and personal care products is driving the growth of the eyelash serum market. Cosmetics and personal care products are a broad category of items we use to maintain, enhance, or alter our appearance, hygiene, and overall well-being. Eyelash serum is used in cosmetics and personal care products to promote eyelash growth, enhance the appearance of lashes, and give a makeover to the face. For instance, in May 2023, according to The Cosmetic, Toiletry, and Perfumery Association, a UK-based organization, the sales of color cosmetics reached 118,172,000 units in 2022, compared to 112,257,000 units in 2021. Therefore, rising demand for cosmetics and personal care products will propel the growth of the eyelash serum market going forward.
Major companies operating in the eyelash serum market are developing innovative products, such as advanced sensitive eyelash conditioners formulated specifically for sensitive eyes. Advanced sensitive eyelash conditioner refers to a specific eyelash product. It is designed to enhance the health and beauty of lashes using encapsulated time-release technology, which aims to promote beautiful, lush lashes with less irritation. For instance, in July 2022, RevitaLash Cosmetics, a US-based company that specializes in lash, brow, and hair-focused cosmetics, launched RevitaLash Advanced Sensitive Eyelash Conditioner. It is the first lash serum developed by an ophthalmologist specifically for sensitive eyes. The serum is formulated to enhance the health and beauty of lashes using encapsulated time-release technology that is gentle on sensitive eyes. It contains powerful peptides and botanicals that protect against breakage and brittleness while improving moisture and shine for bold, beautiful, and lush lashes. The product is safe for sensitive eyes, contact lens wearers, and eyelash extensions.
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Major Key Players of the Market:
Major companies operating in the eyelash serum market report are LVMH Group, Christian Dior S, L'Oréal S.A, Estée Lauder Companies, Shiseido Company, Rimmel London, Neutrogena, Maybelline, Allergan plc, RapidLash, E.l.f. Cosmetics Inc., Tarte Cosmetics, Rodan & Fields, Lancer, Too Faced, Benefit Cosmetics LLC, Topix Pharmaceuticals Inc, Peter Thomas Roth, Neulash, Pacifica Beauty LLC, RevitaLash, Covergirl, Grande Cosmetics LLC, Vichy, Ardell International Inc, Lash Food, Skin Research Laboratories, JB Cosmetics Group, Replenix, Olay
Eyelash Serum Market 2024 Key Insights:
• The eyelash serum market is expected to grow to $1.58 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%.
• Surge In Demand For Eyelash Serums Fueled By Growing Interest In Cosmetics And Personal Care Products
• Advanced Sensitive Eyelash Conditioner For Sensitive Eyes
• Asia-Pacific was the largest region in the eyelash serum market in 2023
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