Germany Beer Market Insights Report 2016, Key Companies Profiles, Major Brands, Forecast Trends to Enhance Corporate Strategic Planning and also increasing the demand of Wheat Beer Market

Germany Beer Market Insights Report 2016 In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market Size and Share Published in 2016-07-31 Available for US$ 18180 at Researchmoz.us

Description

Health trend factor has kept the low alcohol and alcohol free beverage market in demand with keeping the consumption volume stable and also increasing the demand of wheat beer. Mainstream brands run by massive price promotion are sweeping away the volume share of discount beers due to low brand loyalty. Preference for metal can has made more brands adding cans to their packaging profile.

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Key Findings

In tandem with the ongoing consumer health trend, consumers are looking to drink less alcohol but still maintain social activity.

Beer mixes are becoming a vital part of the German beer by attracting the consumers who are non-beer drinker.

Growth of 2% in modern retail and home delivery helped drive the overall off-premise channel into growth of 1%.

Brewers' marketing expenditures are rising as marketing remains a key focus with much of this outlay being spent on TV advertising.

Synopsis

Canadeans Germany Beer Market Insights 2016 Report provides a complete overview of the German beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.



Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on- / off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

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Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the German beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the German beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new power point add-on to quickly absorb a succinct summary of the key trends in the German beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

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Table of Content

1 Market Context

1.1 Market Parameters Tables

1.2 Legislation and Taxation Tables

2 Market Background Briefing

3 Market Update

3.1 New Products and Photo Shots

3.2 Beer Pricing Tables

3.3 Beer Data Tables

4 Brewer Profiles

5 Appendix

5.1 Disclaimer

5.2 Methodology, Wisdom Attributes & Product Definitions

5.3 Map

List of Tables

Table 1: Germany Population Size and Growth, 1987-2018F

Table 2: West Europe Population Size and Growth, 2005-2016F

Table 3: Germany Economic Indicators, 2007-2017F

Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F

Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F

Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal controls on Beer

Table 10: Tax Burden on Beer @ 5% Abv, 2015

Table 11: Beer Key Facts

Table 12: Top 10 Beer Brands - Volume, 2013-2015

Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015

Table 14: Licensed Brand Owners and Licensees

Table 15: Beer Market Valuation (Local Currency), 2014-2016F

Table 16: Trade Margin Build-Up Model

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