Institute of Computer Accountants in providing best training programme in Digital Marketing

Marketing plays a key role in business in order to maintain better brand recognition in the market and thus helps in better conversion of sales. Due to threshold of changing future marketing approach, India caters along the path of Digital India. Due to technological advancement and increase in popularity of social media, all the business does entering in this segment very rapidly. Due to increase in competition in the market and remaining ahead of the competitors, it is mandatory to maintain online presence.

Here comes the concept of Digital Marketing, which creates interest among the students and even professionals to gain upper hand in the business. Digital Marketing immensely helps in developing the brand image as well as awareness that acts as a catalyst in enhancing the market presence irrespective of any types of business. Not only e-commerce platform are implementing such approach but also by other segments like manufacturing, service industries etc. The digital marketing field thus creates a completely new opportunity for different business units with a viewpoint to establish them as a brand.

Few facts and statistics that Digital marketing platform contributes in context to Indian market scenario.

- 85% of the marketers are accelerating their revenue generation and brand recognition through e-marketing activities and 50% of them reports that such action contributes more than 10% of share over revenue generation

- 80% of the marketers do accepts that integrated marketing campaigns like social media, email and mobile marketing do helps increasing the conversion rates very rapidly.

- Under the top rated marketing activities, social media platform and e-mail marketing proves most effective in order to create brand awareness.

This therefore creates an immense opportunity for the students and even professionals in order to develop skills and strategies in this platform.

The Institute of computer Accountants enters in the domain as Digital Marketing training institute, which tries to focus on each aspects of digital marketing that guides students in developing both theoretical and practical knowledge in the same field. They designed their module in the field of Digital Marketing in such a way that it covers both the basic understanding of marketing, branding and sales with thorough insights with various Digital Marketing tools and strategies. These whole modules divided into five different aspects, which are as follows:

1. Fundamentals of digital marketing

2. Search Engine Optimization)

3. Search Engine Marketing)

4. Social media Optimization)

5. E-Mail Marketing

They introduced their course “Diploma in Digital Marketing” that covers all the above-mentioned aspects related to digital marketing including Google Ad words, Google Analytics, Google Webmaster tools, Face-book, Twitter, Linked In. Marketing professionals also need to stay ahead and remain updated on various tools and strategies since such methodologies keeps on changing based on market pace and need. This course thus helps to develop required skills and strategies to be a successful and industry ready digital marketer.

ICA was founded in 1999, and began its journey with the sole mission to provide high quality services at affordable prices to the masses. As part of our mission, we have already shaped thousands of careers and changed peoples' perception on Accounts & Finance education. As a result, today we are considered as the pioneer in Accounts & Finance training nationwide, with our top-notch training centres across the country offering the widest range of practical skill building training programs. With the experience of having trained and placed over 3.5 lakh+ students, ICA has been recognized as India's Best Vocational Training Institute*.

With our presence in 100+ cities and a substantial presence in non-urban areas across India, we take pride in contributing to India's skill building initiatives- sometimes independently and sometimes as a partner with institutions and governments.

Head Office: 27, N. S. Road, 4th & 5th Floor, Kolkata - 700 001

This release was published on openPR.