Press release
Home Fragrance Market is projected to reach $15.43 Bn. by 2030, reported by Maximize Market Research.
Home Fragrance Market, Home Fragrance Market Scope, Home Fragrance Market Analysis,
Home Fragrance Market Overview
The home fragrance industry is an extension of the smart home technology. The home fragrance items include scented candles, essential oils, room fresheners, potpourri, incense sticks, and other perfumed products. The primary use of these products is to exude fragrance which also helps in masking odor. This also includes odor absorbers, chemically modifiers of odor, and in some cases disturbing the sense of smell to curtail the perception of odor.
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North America is an important market in the home fragrance industry with the US and Canada being key markets. Europe's home fragrance market is matured with Germany, France and the UK as its key contributors.
On August 31s 2024 SFERRA Fine Linens, backed by Highlander Partners, acquired Antica Farmacista, a luxury fragrance brand known for pioneering home ambiance diffusers in the U.S.
On September 5th 2024 Sferra Fine Linens Got Into Home Fragrance by acquiring Antica Farmacista, a Seattle-based home fragrance brand.
On September 17th 2024 SaFiSpa New York, a luxury home fragrance and self-care space, unveiled a collection of signature and bespoke candles, essential oils, and lavish moisturizers.
On September 24th 2024 Unilever announced partnering with celebrity influencers in order to launch winter fragranced home care products.
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L'Occitane Group, a company based in France acquired Dr. Vranjes Firenze, a florentine artisanal based in Italy, commanding 13% of high-end home diffuser market in Europe and is second only to Dutch wellbeing/ beauty company Rituals.
The global market for home fragrances has been witnessing established luxury brands expanding into the fragrance industry, to complete the overall sensory experience of high-end living. The combination of self-care and home ambiance products show the consumers desire to have an immersive and personalized home environment. With mainstream players recognizing the potential of home fragrance, the home fragrance industry is expanding rapidly. The consumers are focused on increasing home aesthetics and well-being will provide new opportunities to the market leaders as well as new entrants.
Home Fragrance Market Segmentation
By Product
Scented Candles
Sprays
Essential Oils
Incense Sticks
Others
by Type
Mass
Premium
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online
Others
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Home Fragrance Market Leaders
Bath & Body Works
Yankee Candle
The Body Shop
L'Occitane
Jo Malone
Procter & Gamble
S.C. Johnson & Son
Reckitt Benckiser
Newell Brands
Godrej Consumer Products
Nest Fragrances
Voluspa
Aura Cacia
Illume
Woodwick
Scentsational Brands
Sol de Janeiro
Candles by Capri Blue
Skandinavisk
Boy Smells
Byredo
Maison Margiela
Diptyque
Le Labo
Tom Ford
Key questions answered in the Home Fragrance Market are:
How large is the market for house fragrances?
How is the growth of the home fragrance market?
Which market segment held the biggest share of home fragrances?
Who are the major companies in the home fragrance industry?
Which factors propel the market for home fragrances?
๐ ๐จ๐ซ ๐ ๐๐๐๐ฉ๐๐ซ ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ , ๐๐ฅ๐ข๐๐ค ๐จ๐ง ๐ญ๐ก๐ ๐ฅ๐ข๐ง๐ค: https://www.maximizemarketresearch.com/market-report/home-fragrance-market/201439/
Key Offerings:
Past Home Fragrance Market Size and Competitive Landscape (2018 to 2022)
Past Pricing and price curve by region (2018 to 2022)
Home Fragrance Market Size, Share, Size & Forecast by Different Segment | 2024-2030
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Home Fragrance Market Segmentation - A detailed analysis by segment with their sub-segments and Region
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Home Fragrance Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of Business by Region
Lucrative business opportunities with SWOT analysis
Recommendations
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About Maximize Market Research:
Maximize Market Research is a global market research and consulting company that provides businesses with insights to foster their growth and competitive advantage. The company specializes in delivering actionable and data-driven research reports tailored to help organizations make informed decisions. With a team of experienced analysts and consultants, Maximize Market Research offers expertise across multiple industries, including healthcare, technology, manufacturing, consumer goods, and more.
Their services cover market sizing, forecasting, competitive analysis, and customer insights, helping clients to address their strategic needs and identify emerging trends. The company emphasizes client success, offering detailed analysis and recommendations that support business transformation and operational excellence.
Maximize Market Research also provides custom research services, allowing businesses to get solutions specific to their market challenges. With a strong global presence, the company serves clients from various sectors, ensuring they stay ahead in a rapidly evolving market landscape.
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