Pressure Ulcers Treatment Market Driven by Increasing Awareness on Treatment Options among Patients in Developing Countries

Pressure ulcers, also known as “bedsores” and “pressure sores” occur when the skin and underlying tissue is exposed to severe pressure. Although the most common cause of pressure ulcers is exposure to high pressure, these sores can also develop on application of low pressure over a period of time. People with mobility disorders are at high risk of developing pressure ulcers; diabetes has also shown to be a contributing factor to the onset of this disease.

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Increase in geriatric population is a key factor for the rising prevalence of pressure ulcers. In addition to the elderly, people with fragile skin are also at the risk of developing this disease. Common symptoms of this ailment include, skin discoloration, infection, and pain in the affected area. Pressure ulcers are treated with the help of medicines and therapies, and in serious cases, a surgery may also need to be carried out.

The global pressure ulcers treatment market is anticipated to increase at a steady compound annual growth rate (CAGR) during the forecast period 2016-2024. Increasing awareness on treatment options among patients in developing countries will be a key factor for the overall growth of the market. Furthermore, shifting preference towards preventing the onset of disease will also boost demand for pressure ulcer preventive therapies. Healthcare providers are identifying the risk areas of pressure ulcers and effectively replacing them with therapeutic mattresses and low air loss beds to prevent the onset of this ailment.

Owing to the rising prevalence of this disease, demand for air cushions and anti-decubitus mattresses is anticipated to witness a surge during the forecast period. Use of technology in detecting ulcers at an early stage is also gaining traction, as wearable sensors can track the onset and development of these ulcers at an early stage. High density foam mattresses are also being used in the prevention and management of pressure ulcers.

Asia Pacific – home to around 60% of world’s population – is anticipated to emerge as a lucrative market for pressure ulcers treatment medicines and products. While the region has the highest number of pressure ulcers cases, lack of awareness and medical costs are impediments that prevent patients from seeking treatment. However, owing to increasing emphasis on healthcare by respective governments, the pressure ulcers treatment market in the region is expected to grow at a robust pace.

North America remains the largest market for pressure ulcers treatment products and services. Awareness about the disease is relatively higher in the region vis-à-vis Asia Pacific, owing to which the key players have a strong presence in the region. Moreover, technological innovation regarding the development of advanced products is another key factor catalysing growth and spreading among end-users. Western Europe remains another key market for pressure ulcers treatment market. The Western Europe pressure ulcers treatment market is also anticipated to witness steady growth during the forecast period.

Leading players in the global pressure ulcers treatment market include ROHO Inc., Spenco Medical Corp., Stryker Corp., and ArjoHuntleigh. The key players are consolidating their position in developed markets of North America and Western Europe, while focusing on expanding their presence in the robustly growing markets of Asia Pacific.

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