Meal Kit Delivery Services Market Size to Hit US$ 85.0 Billion by 2032 | Grow CAGR by 14.7%

• The global meal kit delivery services market size reached USD 24.8 Billion in 2023.
• The market is expected to reach USD 85.0 Billion by 2032, exhibiting a growth rate (CAGR) of 14.7% during 2024-2032.
• North America leads the market, accounting for the largest meal kit delivery services market share.
• Cook and eat accounts for the majority of the market share in the offering segment as it offers a convenient and personalized dining experience.
• Based on the service, the market has been categorized into single and multiple.
• Non-vegetarian holds the largest share in the meal kit delivery services industry.
• Online remains a dominant segment in the market as digital models enable seamless ordering and delivery.
• The rising consumer preference for convenience foods is a primary driver of the meal kit delivery services market.
• The expansion of the e-commerce sector and the increasing popularity of subscription-based services are reshaping the meal kit delivery services market.

Industry Trends and Drivers:

• Convenience and Time-Saving Appeal:
The growth of the meal kit delivery services market is primarily driven by the increasing demand for convenience in modern lifestyles. As individuals juggle busy work schedules, family commitments, and other responsibilities, many find it challenging to plan, shop for, and prepare meals. Meal kit delivery services cater to this need by providing pre-portioned ingredients and easy-to-follow recipes that are delivered directly to the doors of consumers, saving time on grocery shopping and meal preparation. The convenience factor appeals particularly to young professionals, working parents, and individuals seeking to simplify their daily routines without compromising on the quality or variety of their meals. This time-saving solution offered by meal kit delivery services is propelling industry expansion.

• Rising Interest in Healthy and Personalized Eating:
The increasing interest in healthy eating and personalized meal options is significantly influencing the growth of the meal kit delivery services market. With rising awareness about the benefits of balanced, nutritious diets, consumers are seeking meal solutions that help them maintain healthier lifestyles. Meal kit providers offer a variety of options that cater to numerous dietary preferences, such as vegetarian, vegan, paleo, and gluten-free plans, allowing consumers to customize their meal choices to fit their nutritional needs and preferences. This flexibility and focus on health-conscious eating resonate with consumers seeking fresh, high-quality ingredients that support their wellness goals. Consequently, the ability to deliver personalized meal experiences has heightened the demand for meal kit services.

• Growing Adoption of E-Commerce and Subscription-Based Models:
The widespread adoption of e-commerce and the popularity of subscription-based services contribute substantially to the expansion of the meal kit delivery market. Consumers are increasingly comfortable with online shopping, and meal kit services offer a seamless digital experience, from selecting meal plans to managing deliveries. Moreover, subscription-based models provide a convenient, recurring service, with consumers receiving weekly or monthly deliveries based on their preferences. This model ensures customer retention and provides a predictable revenue stream for companies. Additionally, the rising penetration of smartphones and mobile apps makes it easier for consumers to order and manage their subscriptions, further facilitating industry expansion.

Report Segmentation:
The report has segmented the market into the following categories:
Offering Insights:
• Heat and Eat
• Cook and Eat
Cook and eat accounts for the majority of shares as it offers an ideal balance between convenience and the satisfaction of preparing a fresh meal.

Service Insights:
• Single
• Multiple
Based on the service, the market has been segregated into single and multiple.

Meal Type Insights:
• Vegan
• Vegetarian
• Non-Vegetarian
Non-vegetarian represents the majority of shares due to the broader variety of meal options and higher consumer demand for meat and seafood-based dishes.

Platform Insights:
• Online
• Offline
Online holds the majority of shares as it offers convenience and flexibility, allowing consumers to easily browse menus, customize meal plans, and manage subscriptions from their devices.

Market Breakup by Region:
• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa
North America holds the leading position owing to a large market for meal kit delivery services driven by the increasing expenditure capacities of consumers, the rapidly growing e-commerce industry, and rising health consciousness among the masses.

Top Meal Kit Delivery Services Market Leaders:
• Blue Apron
• LLC
• ButcherBox
• Fresh n' Lean
• Gobble Inc
• Gousto
• HelloFresh
• Home Chef (The Kroger Co.)
• Hungryroot
• Marley Spoon AG
• Purple Carrot
• Sun Basket Inc

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.