Women Health and Beauty Supplements Market Size, Share, Growth and Report 2024-2031

The Women's Health and Beauty Supplements market focuses on products designed to improve and maintain women's overall well-being, including physical appearance, hormonal balance, and nutritional needs. These supplements are typically formulated with vitamins, minerals, antioxidants, and other nutrients that support skin health, hair strength, hormonal function, and overall vitality.

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Key Developments:

• In December 2019, Skinnygirl teamed up with VirMax to launch a range of wellness products. These include Hair, Skin & Nails with Biotin, a Collagen Enhancer, and Relaxation & Sleep Support with Melatonin, designed to support overall health and well-being.

• By March 2021, Care/of, a popular wellness brand, partnered with Target to bring a new line of vitamins to retail stores. This range includes women's multivitamins and prenatal vitamins, created to address various needs such as relaxation, energy, sleep, immunity, and focus.

• Earlier, in February 2019, Ritual, a subscription-based women's vitamin company, secured USD 25 million in funding to expand its vitamin offerings.

Market Dynamics:

Increasing number of women in the post-menopausal stage is driving the market growth

According to the United Nations, there are currently 985 million women aged 50 and over worldwide, with this number projected to reach 1.65 billion by 2050. In the United States, approximately 6,000 women enter menopause daily, adding up to more than 2 million annually. By 2026, nearly one-quarter (22%) of Canada's population will be women over 50. In the UK, around 13 million women, or one-third of the female population, are either peri- or postmenopausal.

Postmenopausal women are at higher risk for various health conditions, including anemia, osteoporosis, osteoarthritis, fibromyalgia, obesity, and depression. The development of new products designed to reduce the risks of menopause-related issues, such as osteoporosis, is expected to boost product acceptance. A WHO report highlights that 73% of postmenopausal women experience symptoms like hot flashes, sleep disturbances, and fatigue, increasing their reliance on medications.

Segment Covered in Women Health and Beauty Supplements Market:

By Ingredient: Vitamins & Minerals, Botanical, Proteins & Amino Acids.

By Application: Beauty, Women Health.

By Consumer Group: Prenatal & Postnatal, Premenstrual Syndrome, Menopause.

By Products: Cream, Pills, Capsules, Face Wash, Serums, Proteins Drinks.

By End User: Hypermarkets/Supermarkets, Health & Beauty Retail Stores, Drug Stores, Online Pharmacies, E-Commerce Sites.

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Key players involved in Women Health and Beauty Supplements Market:

• Bayer AG
• Heralife International of America Inc
• GNC Holdings Inc
• The Nature's Bounty Co
• Suntory Holdings Ltd
• Taisho Pharmaceuticals Co Ltd
• Pharmavite LLC
• Blackmores
• Asahi Group Holdings
• Usana Health Sciences
• Nu Skin Enterprises
• BY-Health Co Ltd
• Revital Ltd
• The Himalaya Drug Company
• Amway

*Note:

• Additionally, I wanted to highlight that the full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted.

Regional Analysis:

The Women Health and Beauty Supplements Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. The report offers detailed insight into new product launches, new technology evolutions, innovative services, and ongoing R&D. The report discusses a qualitative and quantitative market analysis, including PEST analysis, SWOT analysis, and Porter's five force analysis. The Women Health and Beauty Supplements Market report also provides fundamental details such as raw material sources, distribution networks, methodologies, production capacities, industry supply chain, and product specifications.

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