Europe and South America Mobile Wallet and Payment Market segmentation detailed study with forecast to 2030

The Europe and South America Mobile Wallet and Payment market size was valued at US$ 3.1 billion in 2023 and is expected to reach US$ 21.1 billion by 2031. The Europe and South America Mobile Wallet and Payment market is estimated to record a CAGR of 27.1% from 2023 to 2031.

The Europe and South America Mobile Wallet and Payment market in Europe is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. Mobile wallets are the second most favored online payment option among consumers in France. Global companies such as Google Pay, Apple Pay, and PayPal operate alongside France-based service providers such as Lyf, Lydia, and PayLib.

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PayLib is one of the most popular digital wallets in the country because of its integration with Cartes Bancaires. According to Pay.com, approximately 38% of online purchases made in France were paid for using a digital gadget in 2023. Various options available for French consumers for making payments using phones and watches include Amazon Pay, digital wallet brands such as Lyf, bank-specific apps, and mobile-only payment solutions such as Revolut and Monese.

MARKET INTRODUCTION

In 2023, Italy recorded a significant surge in in-store mobile payments, with Nexi recording an 88% increase in the value of in-store mobile payment transactions via smartphones and smartwatches. According to data released by the Innovative Payments Observatory of the School of Management of the Polytechnic of Milan, mobile-based payments increased by 78% overall in Italy last year (2022), reaching a value of EUR 29 billion. Specifically, the number of payments processed by Nexi via smartphones and wearables spiked by 103% during 2023. Furthermore, the number of Nexi cards registered on apps that virtualize the card on the smartphone-such as Google Pay, Samsung Pay, and Apple Pay-grew by 41% in the same period. These stats highlight the burgeoning popularity and adoption of mobile wallet payments in Italy.

On the basis of technology, the market is divided into near field communication, QR code, text-based, and others. The QR-based segment held the largest share in the Europe and South America mobile wallet and payment market in 2023. Quick response (QR) codes are two-dimensional barcodes that include information such as payment information, website links, and contact details. Customers need to scan QR codes with their smartphones to make payments on the spot. These codes allow businesses to handle payments without investing in additional hardware. Individuals and businesses can set up QR codes on their smartphones to execute seamless financial transactions. QR codes also enable users to create and pay invoices and share critical information within seconds. Apple's active QR code scanners installed in smartphone cameras allow users to transmit information and make online payments with efficiency. QR code has been one of the fastest-growing payment options in Europe and South America.
List of Companies Profiled in the Europe and South America Mobile Wallet and Payment Market Report are:
• Apple Inc
• Alphabet Inc
• AT&T Inc
• Paypal Holdings Inc
• Samsung Electronics Co Ltd
• Mastercard Inc

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Key Segmentation:

The overall Europe and South America Mobile Wallet and Payment market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe and South America Mobile Wallet and Payment market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe and South America Mobile Wallet and Payment market.

Table of Contents

Report Overview: It includes the objectives and scope of the study and gives highlights of key market segments and players covered. It also includes years considered for the research study.

Executive Summary: It covers industry trends with high focus on market use cases and top market trends, market size by regions, and market size. It also covers market share and growth rate by regions.

Key Players: Here, the report concentrates on mergers and acquisitions, expansions, analysis of key players, establishment date of companies, and areas served, manufacturing base, and revenue of key players.

Breakdown by Product and Application: This section provides details about market size by product and application.

Regional Analysis: All of the regions and countries analyzed in the report are studied on the basis of market size by product and application, key players, and market forecast.

Profiles of International Players: Here, players are evaluated on the basis of their gross margin, price, sales, revenue, business, products, and other company details.

Market Dynamics: It includes supply chain analysis, analysis of regional marketing, challenges, opportunities, and drivers analyzed in the report.

Key Findings of the Research Study

Appendix: It includes details about research and methodology approach, research methodology, data sources, authors of the study, and a disclaimer.

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