In-game Advertising Market Estimated to Reach $17,591.6 Million and Grow at 11.0% CAGR in the 2022-2030

The global in-game advertising market is expected to grow by 2030 due to business acquisitions by key market players. The North America region is expected to be highly lucrative during the forecast period.

According to the report, the global in-game advertising market is expected to gather a revenue of $17,591.6 million by 2030, growing at a CAGR of 11.0% during the 2022-2030 timeframe.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐧𝐨𝐰 @ https://www.researchdive.com/download-sample/8527

𝐈𝐧-𝐠𝐚𝐦𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭:

𝐃𝐫𝐢𝐯𝐞𝐫𝐬: Strategic alliances in the form of business acquisitions and partnerships among the key players of the in-game advertising market are predicted to be the primary growth drivers of the market. Moreover, growing usage of social media platforms is expected to boost the market further in the forecast period.

𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Rising popularity of mobile-gaming applications is anticipated to offer huge growth opportunities to the market in the analysis timeframe. Along with this, an increasing number of total smartphone users across the globe is predicted to provide the market with numerous investment opportunities.

𝐑𝐞𝐬𝐭𝐫𝐚𝐢𝐧𝐭𝐬: However, the inability of the devices to support certain games may hamper the growth trajectory of the in-game advertising market.

𝐂𝐎𝐕𝐈𝐃-𝟏𝟗 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭

The COVID-19 pandemic has had a negative impact on several businesses and industries. This is due to the lockdowns that were put in place by government authorities across the world to check the spread of the virus. Some markets such as the in-game advertising market, however, benefited due to the unique circumstances that were created due to the pandemic. The digital entertainment industry, of which in-game advertising is a part of, saw a huge surge in demand due to the pandemic-induced lockdowns. The mandatory nature of these lockdowns compelled people to stay at home, which led them to engage in mobile gaming applications which in turn helped this market to grow.

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭

The report has divided the market into a few segments based on type, device type, and regional analysis.

By type, the static ads sub-segment of the in-game advertising market is estimated to have the most dominant market share and garner a revenue of $8,033.2 million by 2030. Since software developers are increasingly relying on static ads to promote their games, the static ads sub-segment is projected to benefit hugely in the forecast period.

By device type, the smartphone/tablet sub-segment is anticipated to have the fastest growth rate and rise with the highest CAGR of 11.9%. Increasing demand for mobile gaming and social media platforms along with growing internet penetration across the globe is predicted to boost the sub-segment in the forecast timeframe.

By regional analysis, the in-game advertising market in the North America region is predicted to have the highest market share and is estimated to register a revenue of $5,731.3 million by 2030. Heavy investments in the advertising industry and growing internet penetration in the continent are the two leading factors which are expected to help the market to grow in this region.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 @ https://www.researchdive.com/request-for-customization/8527

𝐒𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐥𝐚𝐲𝐞𝐫𝐬
Some prominent market players of the in-game advertising market are Alphabet Inc., Electronic Arts Inc., Motive Interactive Inc., Anzu Virtual Reality Ltd., MediaSpike Inc., Playwire LLC, Blizzard Entertainment Inc., RapidFire Inc., ironSource Ltd., and WPP Plc, among others. These players are developing various business strategies like product development and enhancement, merger and acquisition, partnerships and collaborations to gain a commanding position in the market.

The report also sums up various crucial facets including SWOT analysis, product portfolio, financial performance of the key market players, and the latest strategic developments.

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