Demand for Technologies Facilitating Decision-making within Organizations to Boost Global Search and Content Analytics Market

The global search and content analytics market is expected to progress at an impressive rate between 2016 and 2020. MarketResearchReports.biz has added a report, titled “Global Search And Content Analytics Market 2016-2020,” which provides a comprehensive overview of the market and presents insights into the factors influencing its growth.

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Content and search analytics services are required by businesses that aim to improve communication within organizations. Integrating content analytics applications with IT systems will facilitate real-time communication within organizations and will help in maintaining record of previous interactions. These services are attuned to assist firms in arriving at conclusions independently while processing data obtained from diverse sources.

In addition, content analytics systems provide a holistic view of data sourced from business processes and assists businesses by providing better decision-making solutions. These systems provide in-depth information about consumer preference and behavior, and ensure real-time analysis to assist businesses in managing risks.

The demand for predictive analytics has significantly increased across industries. It uses various techniques such as modeling, data mining, game theory, and machine learning to provide accurate estimation future outcomes and consumers’ behavior and buying patterns. Furthermore, the vendors are expected to invest in the latest technologies for improving the overall efficiency of the production process, thereby reducing the cost incurred on production. The adoption of search and content analytics systems will thus help organizations to deliver better results, boost revenues, and optimize costs.

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By end user, the global search and content analytics market is segmented into BFSI, retail, health, and education. Of these, the retail segment emerged dominant in 2015 accounting for over 29% of the global market. These sectors are likely to exhibit increasing adoption of content analytics systems in order to gain information about customers, competitors, products, and operations. The information thus sourced will help organizations drive innovation and operational efficiency. Retail chains use these systems also to gauge the purchase pattern of consumers and design strategies accordingly.

Regionally, the global search and content analytics market is segmented into the Americas, EMEA, and APAC. Of these, the Americas held the leading share in the global market. The region is expected to post a CAGR of 20% between 2016 and 2020. The region boasts sophisticated retail, healthcare, and BFSI infrastructure. The uptake of search and content analytics systems will be thus high in the Americas as these industries seek improved methods of risk management.

HP, Google, IBM, Microsoft, and SAS have been identified as the key vendors in the market. The report presents a detailed analysis of the strategies adopted by these companies and gauges their impact on the market. Besides these, it also profiles companies such as Teradata, EMC, Everteam, OpenText, Newgen Software, Oracle, Lexmark, Hyland Software, Alfresco, and Xerox.

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