Product innovations at Mobile World Congress 2008 in Barcelona

Content provider claims leadership position for quality and innovation for personalisation contents for mobile phones

Cologne, 30 January 2008 — mobivention is a leading mobile content provider, formerly known as MEF Mobile Entertainment Factory. The company believes in the still growing mobile entertainment market. According to Juniper Research the mobile entertainment market has the potential to reach $76 billion by 2011. This is in line with the annual revenue growth of mobivention which accounted for approximately 50% in 2007.

During the Mobile World Congress mobivention is presenting product innovations and new product launches. This year’s highlights of the mobivention exhibition are the following topics:

- UI themes
- NexGen Wallpaper & Screensaver
- Online Wallpaper

UI themes – also called skins or styles – are a mean of personalisation of mobiles. With themes the user interface of a mobile phone consisting of wallpaper, screensaver and ringtone as well as bars and buttons can be designed. This leads to an customized design of the mobile phone.

As with the launch of UI Themes at the 3GSM World Congress in Cannes, France in February 2005 mobivention has achieved a leading position with this content type globally. Currently a portfolio of 600 themes is available and more than 400 handsets are supported. Themes of mobivention are distributed through leading mobile network operators and independent portals around the globe.

With the market launch of animated themes last year the next step of development is initialized. So far it was only possible to use static background pictures for themes. Now mobivention can also offer themes with animated backgrounds based upon Flash Lite, SVG-T or GIF. mobivention will present these products at the Mobile World Congress in Barcelona and will launch it for mobivention’s worldwide distribution channels.

Other highlights of the exhibition are NexGen wallpapers & screensaver. With wallpapers and screensavers based on Flash Lite and Java it is feasible to complete background images with active components. Old style animations have been upgraded by Flash lite animations which offer a much higher frame rate and a smaller file size than normal animations in GIF format. The normal static background wallpaper has been upgraded by Flash lite timebased wallpapers which are changing three times a day and presenting each time a different background wallpaper. The latest innovation is an online wallpaper which is able to provide always up-to-date information without user interaction and brings true always-on feeling to mobile devices.

“With the introduction of animated themes and online wallpaper we will drive personalisation of mobile devices to the next level and build a decisive foundation for the further development of our leading portfolio of personalisation contents for mobile phones, states Dr. Hubert Weid, CEO of mobivention. “Due to the very positive experience made with the early introduction of themes and Flash wallpapers we further invest into the future and validate our position as an innovation leader. Past experiences confirm this position emphatically“.

Bibiana Hesseler
Director Product & Marketing
mobivention GmbH
Albin-Koebis-Strasse 4
51147 Cologne, Germany
Tel. +49 - 2203 - 90602 - 12
Fax. +49 - 2203 - 90602 - 26
Mobile. +49 - 176 - 24026871
Email. Bhesseler@mobivention.com

mobivention is a leading innovative international content provider in the new world of mobile entertainment. We focus on the production and distribution of innovative mobile entertainment contents – from graphics and videos to games and applications, delivering to our customers for distribution to their end users. The clear division of content and technology business enables us to quickly and easily integrate a variety of contents into all different kinds of service platforms – thus constantly adjusting to our customers´ requirements and systems. Our process optimized business model and our up-to-date contents have put us in first rank with our customers world-wide.

mobivention has its own in-house production. In addition to creating its own IP mobivention licenses content from well-known brands and produces and distributes mobile content out of it. The target group of our offering are mobile network operators, mobile portals and handset manufacturers. For more information please see: www.mobivention.com

This release was published on openPR.