Land Rover LRX Hybrid Concept unveiled

Land Rover unveiled a vision of its future recently (January 13, 2008) at the North American International Auto Show (Detroit Auto Show) with the world debut of the LRX hybrid concept - a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market while remaining true to its core values. As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability-focused technologies, clearly addresses the needs of a changing world and offers the potential of 120 g/km CO2 emissions.

For more details contact Island Lincoln Mercury Jaguar Land Rover, the leading dealership for new and pre-owned Lincoln, Mercury, Jaguar and Land Rover vehicles at Merritt Island, Florida (FL). Visit http://www.luxurychallenge.com or call 866-415-9833.

"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," Land Rover’s Managing Director Phil Popham said. "LRX is in every respect a Land Rover, but it’s a very different Land Rover”.
LRX is described as a cross-coupé and dramatically extends the scope of what Land Rover represents. LRX has been conceived as a premium vehicle, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of an SUV and the presence of a larger vehicle, but in a more compact package.

Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile SUV with the cachet of the Land Rover name. In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area would help give significant gains in fuel efficiency and reduced CO2 emissions.

LRX is conceived as a highly fuel-efficient, U.S. Federal-specification, 2.0-liter, turbodiesel hybrid, capable of running on bio-diesel. In combination with other Land Rover technologies, this powertrain could reduce fuel consumption by as much as 30 percent compared with other SUVs of comparable size, and reduce emissions to approximately 120 g/km.
The design of LRX was developed entirely in-house by Gerry McGovern’s team, driven by a passion to create a vehicle that truly represents Land Rover’s future thinking. The interior of the LRX concept clearly demonstrates how a compact Land Rover can still be roomy, practical, versatile – and sophisticated. Although LRX is compact, clever use of space makes it impressively roomy, and many neat design touches maximize its practicality.

For more details contact Island Lincoln Mercury Jaguar Land Rover, the leading dealership for new and pre-owned Lincoln, Mercury, Jaguar and Land Rover vehicles in Merritt Island, Florida (FL). Island Lincoln Mercury Jaguar Land Rover offers several features at its dealership, such as Finance Specials, Weekend Specials, New and Used Vehicle Specials, Pre Owned Specials and Lease Specials. Please visit the website at http://www.luxurychallenge.com for more details.

Contact: Island Lincoln Mercury Jaguar Land Rover
1850 East Merritt Island Causeway
Merritt Island, FL 32952
Ph: 866-415-9833
Website: http://www.luxurychallenge.com

Island Lincoln Mercury Jaguar Land Rover
1850 East Merritt Island Causeway
Merritt Island, FL 32952
Ph: 866-415-9833

Island Lincoln Mercury, the leading auto dealer in Merritt Island, Florida, has an unbeatable and exhilarating selection of new, certified pre-owned and used Lincoln, Mercury, Jaguar and Land Rover vehicles at their dealership in Brevard County.

This release was published on openPR.